Persepsi Mahasiswa Atas Terpaan Isu Politik Terhadap Citra Calon Presiden dan Calon Wakil Presiden Pada Pemilu 2014 (Studi Pada Mahasiswa FISIP Universitas Lampung Angkatan 2013)

Aprika Rahayu, 1116031015 (2015) Persepsi Mahasiswa Atas Terpaan Isu Politik Terhadap Citra Calon Presiden dan Calon Wakil Presiden Pada Pemilu 2014 (Studi Pada Mahasiswa FISIP Universitas Lampung Angkatan 2013). Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lampung.

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Abstrak

ABSTRAK Persepsi Mahasiswa Atas Terpaan Isu Politik Terhadap Citra Calon Presiden dan Calon Wakil Presiden Pada Pemilu 2014 (Studi Pada Mahasiswa FISIP Universitas Lampung Angkatan 2013) Oleh Aprika Rahayu Pemilihan presiden tahun 2014 menyajikan pertarungan politik dengan tensi tinggi. Banyak isu negatif yang menerpa masing-masing kandidat. Fenomena ini mempengaruhi persepsi masyarakat khususnya mahasiswa. Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa Fisip Universitas Lampung atas terpaan isu politik terhadap citra capres dan cawapres pada Pemilu 2014 dan besar pengaruh terpaan isu politik terhadap citra capres dan cawapres. Penelitian ini menggunakan teori Konsistensi Kognitif-Afektif. Metode dalam penelitian ini adalah kuantitatif. Hasil penelitian ini menunjukan Ho ditolak dan Hi diterima yang berarti ada pengaruh signifikan antara terpaan isu politik terhadap citra capres dan cawapres. Nilai korelasi pengaruh terpaan isu politik terhadap citra capres dan cawapres sebesar 0,596 yang berada pada rentang pengaruh sedang, sedangkan besar pengaruhnya adalah 35%. Kata Kunci : Persepsi, Isu Politik, Citra, Pemilihan Presiden. ABSTRACT Student's Perception on Political Issue Towards The Image of Presidential and Vice Presidential Candidate on 2014 Election. (A Study at Social Politics Faculty in Lampung University Batch 2013) By Aprika Rahayu The presidential election of 2014 presented an intense political race. There are many negative issue attacked each candidate. The phenomenon influenced the perceptions of the society especially college students. This research had the purpose to know the perceptions of Social politics Faculty student of Lampung University on political issue towards the image of presidential and vice presidential candidate on 2014 election and how much the influence of issue towards the image of presidential and vice presidential candidate. This research used the theory of cognitive-affective consistency. The method that used in this research is quantitative. The result of this research rejected Ho and accepted Hi that meant The influence of political issue towards the image of presidential and vice presidential candidate. Correlation value of this research is 0,596 which is has medium level of influence, whereas the number of its influence is 35 %. Keywords: Perception, Political Issues, Imagery, Presidential Election.

Tipe Karya Ilmiah: Skripsi
Subyek: H Ilmu Sosial = Social Sciences
H Ilmu Sosial = Social Sciences > HE Transportation and Communications
H Ilmu Sosial = Social Sciences > HT Communities. Classes. Races
Program Studi: Fakultas ISIP > Prodi Komunikasi
Depositing User: 6035546 . Digilib
Date Deposited: 11 Jun 2015 04:21
Last Modified: 08 Sep 2015 02:37
URI: http://digilib.unila.ac.id/id/eprint/10206

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