ANALISIS USAHA DAN STRATEGI PENGEMBANGAN AGROINDUSTRI KELANTING (Studi Kasus di Desa Gantimulyo Kecamatan Pekalongan Kabupaten Lampung Timur)

Muhammad Nurudin Kodrat, 1114051033 (2015) ANALISIS USAHA DAN STRATEGI PENGEMBANGAN AGROINDUSTRI KELANTING (Studi Kasus di Desa Gantimulyo Kecamatan Pekalongan Kabupaten Lampung Timur). Fakultas Pertanian, Universitas Lampung.

[img]
Preview
Text
ABSTRACT.pdf

Download (8Kb) | Preview
[img]
Preview
Text
ABSTRAK.pdf

Download (7Kb) | Preview
[img]
Preview
Text
COVER DALAM.pdf

Download (139Kb) | Preview
[img]
Preview
Text
COVER LUAR.pdf

Download (21Kb) | Preview
[img]
Preview
Text
DAFTAR GAMBAR.pdf

Download (7Kb) | Preview
[img]
Preview
Text
DAFTAR ISI.pdf

Download (16Kb) | Preview
[img]
Preview
Text
DAFTAR TABEL.pdf

Download (9Kb) | Preview
[img]
Preview
Text
LEMBAR PERSETUJUAN.pdf

Download (280Kb) | Preview
[img]
Preview
Text
LEMBAR PENGESAHAN.pdf

Download (247Kb) | Preview
[img]
Preview
Text
LEMBAR PERNYATAAN.pdf

Download (334Kb) | Preview
[img]
Preview
Text
RIWAYAT HIDUP.pdf

Download (15Kb) | Preview
[img]
Preview
Text
SANWACANA.pdf

Download (10Kb) | Preview
[img]
Preview
Text
BAB I.pdf

Download (24Kb) | Preview
[img]
Preview
Text
BAB II.pdf

Download (59Kb) | Preview
[img]
Preview
Text
BAB III.pdf

Download (34Kb) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (124Kb)
[img]
Preview
Text
BAB V.pdf

Download (6Kb) | Preview
[img]
Preview
Text
DAFTAR PUSTAKA.pdf

Download (13Kb) | Preview

Abstrak

Abstrak Penelitian ini bertujuan untuk mengetahui keuntungan usaha; mengidentifikasi kekuatan, kelemahan, peluang dan ancaman agroindustri kelanting; serta merumuskan alternatif strategi pengembangan agroindustri kelanting di Desa Gantimulyo Kecamatan Pekalongan Kabupaten Lampung Timur. Penelitian ini merupakan penelitian deskriptif dengan pendekatan analisis usaha dan analisis SWOT untuk mengidentifikasi faktor internal dan eksternal matriks IFE, EFE, dan Matriks SWOT untuk merumuskan strategi pengembangan agroindustri. Hasil analisis faktor internal menunjukkan bahwa skor kekuatan lebih besar dibandingkan kelemahan. Kekuatan utama agroindustri kelanting yaitu kerjasama antar pengusaha dan distributor, sedangkan kelemahan terbesar yaitu kurangnya promosi produk. Faktor eksternal menunjukkan bahwa skor peluang lebih besar dibandingkan dengan ancaman. Peluang terbesar yaitu permintaan produk yang cukup tinggi, sedangkan ancaman terbesar yaitu kenaikan harga sarana produksi. Strategi pengembangan agroindustri kelanting yaitu meningkatkan kerjasama antara pengusaha, dan memanfaatkan ketersediaan modal untuk membuka pasar baru. Kata kunci : analisis usaha, analisis SWOT, strategi pengembangan agroindustri, kelanting The objectives of this research were to identify the strength, weakness, opportunity, and threat of kelanting agroindustry; and to formulate the kelanting agroindustrial development strategy that’s located in Gantimulyo, Pekalongan, Lampung Timur. This research was descriptive research using business analysis to identify internal and exsternal factors, IFE, EFE, and SWOT matrixes to formulate agroindustrial development strategy. The research result showed that strength score was greater than the weakness for internal factors. The main strength factor was cooperation between producers and distributors, meanwhile the main weakness factor was lack of product promotion. The opportunity score was greater than the threat for external factors. The main opportunity factor was product demand, meanwhile the main threat factor was production utility price increase. The formulate of kelanting agroindustrial development strategy was to improve the cooperation between kelanting producers and to get benefit of capital availabilty to create the new market. Keywords: business analysis, SWOT analysis, agroindustrial development strategy, kelanting

Tipe Karya Ilmiah: Skripsi
Subyek: H Ilmu Sosial = Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Pertanian > Pertanian ( Umum )
Program Studi: Fakultas Pertanian > Prodi Teknologi Hasil Pertanian
Depositing User: 3360787 . Digilib
Date Deposited: 07 Oct 2015 03:44
Last Modified: 07 Oct 2015 03:44
URI: http://digilib.unila.ac.id/id/eprint/13147

Actions (login required)

View Item View Item