Muhammad Nurudin Kodrat, 1114051033 (2015) ANALISIS USAHA DAN STRATEGI PENGEMBANGAN AGROINDUSTRI KELANTING (Studi Kasus di Desa Gantimulyo Kecamatan Pekalongan Kabupaten Lampung Timur). Fakultas Pertanian, Universitas Lampung.
|
File PDF
ABSTRACT.pdf Download (8Kb) | Preview |
|
|
File PDF
ABSTRAK.pdf Download (7Kb) | Preview |
|
|
File PDF
COVER DALAM.pdf Download (139Kb) | Preview |
|
|
File PDF
COVER LUAR.pdf Download (21Kb) | Preview |
|
|
File PDF
DAFTAR GAMBAR.pdf Download (7Kb) | Preview |
|
|
File PDF
DAFTAR ISI.pdf Download (16Kb) | Preview |
|
|
File PDF
DAFTAR TABEL.pdf Download (9Kb) | Preview |
|
|
File PDF
LEMBAR PERSETUJUAN.pdf Download (280Kb) | Preview |
|
|
File PDF
LEMBAR PENGESAHAN.pdf Download (247Kb) | Preview |
|
|
File PDF
LEMBAR PERNYATAAN.pdf Download (334Kb) | Preview |
|
|
File PDF
RIWAYAT HIDUP.pdf Download (15Kb) | Preview |
|
|
File PDF
SANWACANA.pdf Download (10Kb) | Preview |
|
|
File PDF
BAB I.pdf Download (24Kb) | Preview |
|
|
File PDF
BAB II.pdf Download (59Kb) | Preview |
|
|
File PDF
BAB III.pdf Download (34Kb) | Preview |
|
![[img]](http://digilib.unila.ac.id/style/images/fileicons/text.png) |
File PDF
BAB IV.pdf Restricted to Hanya pengguna terdaftar Download (124Kb) |
|
|
File PDF
BAB V.pdf Download (6Kb) | Preview |
|
|
File PDF
DAFTAR PUSTAKA.pdf Download (13Kb) | Preview |
Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)
Abstrak Penelitian ini bertujuan untuk mengetahui keuntungan usaha; mengidentifikasi kekuatan, kelemahan, peluang dan ancaman agroindustri kelanting; serta merumuskan alternatif strategi pengembangan agroindustri kelanting di Desa Gantimulyo Kecamatan Pekalongan Kabupaten Lampung Timur. Penelitian ini merupakan penelitian deskriptif dengan pendekatan analisis usaha dan analisis SWOT untuk mengidentifikasi faktor internal dan eksternal matriks IFE, EFE, dan Matriks SWOT untuk merumuskan strategi pengembangan agroindustri. Hasil analisis faktor internal menunjukkan bahwa skor kekuatan lebih besar dibandingkan kelemahan. Kekuatan utama agroindustri kelanting yaitu kerjasama antar pengusaha dan distributor, sedangkan kelemahan terbesar yaitu kurangnya promosi produk. Faktor eksternal menunjukkan bahwa skor peluang lebih besar dibandingkan dengan ancaman. Peluang terbesar yaitu permintaan produk yang cukup tinggi, sedangkan ancaman terbesar yaitu kenaikan harga sarana produksi. Strategi pengembangan agroindustri kelanting yaitu meningkatkan kerjasama antara pengusaha, dan memanfaatkan ketersediaan modal untuk membuka pasar baru. Kata kunci : analisis usaha, analisis SWOT, strategi pengembangan agroindustri, kelanting The objectives of this research were to identify the strength, weakness, opportunity, and threat of kelanting agroindustry; and to formulate the kelanting agroindustrial development strategy that’s located in Gantimulyo, Pekalongan, Lampung Timur. This research was descriptive research using business analysis to identify internal and exsternal factors, IFE, EFE, and SWOT matrixes to formulate agroindustrial development strategy. The research result showed that strength score was greater than the weakness for internal factors. The main strength factor was cooperation between producers and distributors, meanwhile the main weakness factor was lack of product promotion. The opportunity score was greater than the threat for external factors. The main opportunity factor was product demand, meanwhile the main threat factor was production utility price increase. The formulate of kelanting agroindustrial development strategy was to improve the cooperation between kelanting producers and to get benefit of capital availabilty to create the new market. Keywords: business analysis, SWOT analysis, agroindustrial development strategy, kelanting
| Jenis Karya Akhir: | Skripsi |
|---|---|
| Subyek: | > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Pertanian ( Umum ) |
| Program Studi: | Fakultas Pertanian dan Pascasarjana > Prodi Teknologi Hasil Pertanian |
| Pengguna Deposit: | 3360787 . Digilib |
| Date Deposited: | 07 Oct 2015 03:44 |
| Terakhir diubah: | 07 Oct 2015 03:44 |
| URI: | http://digilib.unila.ac.id/id/eprint/13147 |
Actions (login required)
 |
Lihat Karya Akhir |
