Pengaruh Penggunaan Twitter Terhadap Pembentukan Citra Perusahaan Merpati Nusantara Pada Followers

Maryudi Kelana Pusung, Rahmadiana (2014) Pengaruh Penggunaan Twitter Terhadap Pembentukan Citra Perusahaan Merpati Nusantara Pada Followers. UNIVERSITAS LAMPUNG, FAKULTAS SOSIAL DAN PIOLITIK.

[img]
Preview
Text
COVER DALAM.pdf - Published Version

Download (271Kb) | Preview
[img]
Preview
Text
ABSTRAK.pdf - Published Version

Download (83Kb) | Preview
[img]
Preview
Text
PERSETUJUAN.pdf - Published Version

Download (302Kb) | Preview
[img]
Preview
Text
PENGESAHAN.pdf - Published Version

Download (292Kb) | Preview
[img]
Preview
Text
PERNYATAAN.pdf - Published Version

Download (310Kb) | Preview
[img]
Preview
Text
DAFTAR ISI.pdf - Published Version

Download (97Kb) | Preview
[img] Text
BAB I.pdf - Published Version
Restricted to Registered users only

Download (139Kb)
[img] Text
BAB II.pdf - Published Version
Restricted to Registered users only

Download (184Kb)
[img] Text
BAB III.pdf - Published Version
Restricted to Registered users only

Download (346Kb)
[img] Text
BAB IV.pdf - Published Version
Restricted to Registered users only

Download (460Kb)
[img] Text
BAB V.pdf - Published Version
Restricted to Registered users only

Download (56Kb)
[img]
Preview
Text
LAMPIRAN-LAMPIRAN.pdf - Published Version

Download (728Kb) | Preview

Abstrak

In this globalization era, activities using the the service of social networks have become a neccessity to provide the need in establishing global network. The use of social media was based on various goals as a communication tool, information’s searching, promotion, etc.. Twitter is one of social medias, which currently are used excessively. The earlier function was as a communication tool, but along with the change of time now twitter is utilized as a media to create certain image by numerous companies. One of them is Merpati Nusantara Airlines. Based on that case, so that gained the problem’s formulation of this research is “how much the influence of Twitter usage towards the figuration image of Merpati Nusantara company to the followers.” The aim of this research is based on the aforementioned problem’s formulation that is to understand how much the influence of the use of Twitter by Merpati Nusantara airlines toward the figuration of its image to the followers. The theory used is uses and effect’s theory with the quantitative research method. The data was analyzed by using linear regression with the significant percentage of 5 %. The research’s result has showed that 1) the Twitter use has a relation about 46 % with the image figuration of the company 2) Twitter use influences about 21,4 % toward the image figuration of Merpati Nusantara Airlines to the followers.

Tipe Karya Ilmiah: Skripsi
Subyek: J Political Science > JC Political theory
Program Studi: Fakultas ISIP > Prodi Ilmu Pemerintahan
Depositing User: S.Kom. Slamet Maryadi
Date Deposited: 02 Jun 2014 03:51
Last Modified: 02 Jun 2014 03:51
URI: http://digilib.unila.ac.id/id/eprint/1880

Actions (login required)

View Item View Item