ANALISIS OF FACTORS THAT CONSUMER CONSIDERED IN SHOPPING AT MINIMARKET (Study on consumer of Alfamart in Kortagajah,Central Lampung)

0316051043, Yudhi Hermawan (2012) ANALISIS OF FACTORS THAT CONSUMER CONSIDERED IN SHOPPING AT MINIMARKET (Study on consumer of Alfamart in Kortagajah,Central Lampung). Digital Library.

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Abstrak

The growth of retail trade in this country increasingly mushrooming effect of minimarket with all the advantage. One of them is Alfamart Minimarket. Given minimarket is a new concept in the world trade in Indonesia, it is necessary to know the factors that consumers considered in shopping at minimarket. This problem can be formulated the factor that consumers considered in shopping at Alfamart Minimarket. The issues that need to be know are the dominant factors that influence on purchase decision at Alfamart Minimarket. Type of thje research that used in this rsearch is descriptive research. Sample of this research is the consumers of Alfamart Kotagajah Central Lampung, with the total 75 respondens. Using convinience sampling technique. Data collection techniques using quesionaires. The Analize the data used factor analisis.

Tipe Karya Ilmiah: Artikel
Subyek: A General Works = Karya Karya Umum
Program Studi: FKIP > Prodi Bahasa Inggris
Depositing User: tik 11 . Digilib
Date Deposited: 25 Jan 2016 07:08
Last Modified: 25 Jan 2016 07:08
URI: http://digilib.unila.ac.id/id/eprint/19689

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