ANALYSIS OF THE COMPARISON BETWEEN CONSUMER ATTITUDES AND MARKET at MODERN MARKET AND TRADITIONAL MARKET (Studies in Chandra Superstore and Traditional Market Bandar Lampung Jaya Central)

nn, Lisa Sofiana (2010) ANALYSIS OF THE COMPARISON BETWEEN CONSUMER ATTITUDES AND MARKET at MODERN MARKET AND TRADITIONAL MARKET (Studies in Chandra Superstore and Traditional Market Bandar Lampung Jaya Central). Digital Library.

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Abstrak

Abstrak Market selection process is a function of consumer characteristics and market characteristics. In other words, each share of the market, consumers are shopping for will have an image from various stores. Consumer sorting or comparing the characteristics of markets in feel with the evaluation criteria of core customers. The problem in this study is the occurrence of competition between modern markets and traditional markets Superstore Bandar Jaya.Permasalahannya is there a difference in consumer attitudes and traditional markets Chandra Superstore Bandar Jaya. The purpose of this study was to determine the level difference and the comparison level of consumer attitudes and traditional markets Chandra Superstore Bandar Jaya. Research hypothesis is that there are differences in consumer attitudes of modern markets and traditional markets Chandra Superstore Bandar Jaya. The population in this study is the consumers who had shopped at Superstore Chandra Bandar Jaya and traditional markets, while a sample is taken using the formula of literacy so that unknown samples is 98 respondents. Analysis iii techniques used were paired t test with significance level α = 0.05. The results after a test conducted with partial t-tests of each variable found a significant influence amounted to 0.042 is below the level of significance (α = 0.05) so that Ho refused. The conclusion of this research is the discrepancy between consumer attitudes and market Superstore Chandra Bandar Jaya on component price, promotion, and convenience of shopping for a show reject Ho 0.000 below the level of significance (α = 0.05) were at the location component of (0.744) products (0.550) and services (0.223) is above the level of significance (α = 0.05), this means there is no difference. Advice given in this study include: 1. Chandra Superstore further improve the completeness of the products sold to what customers want can be met 2. Chandra Superstore should apply the lower price in selling their products because a majority of consumers Bandar Jaya price sensitive. 3. Bandar Jaya market managers should conduct campaigns to attract consumers, one with a way to advertise on the radio. 4. Bandar Jaya traditional markets should further improve the quality of cleanliness of the place.

Tipe Karya Ilmiah: Artikel
Subyek: A General Works = Karya Karya Umum
Program Studi: Fakultas KIP > Prodi Pendidikan Ekonomi IPS
Depositing User: tik 16 . Digilib
Date Deposited: 25 Jan 2016 08:20
Last Modified: 25 Jan 2016 08:20
URI: http://digilib.unila.ac.id/id/eprint/19832

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