RESTIANI DAMAYANTI, 1316021066 (2017) STRATEGI PASANGAN INCUMBENT PADA PEMILIHAN KEPALA DAERAH KABUPATEN TULANG BAWANG TAHUN 2017. FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.
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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)
Pasangan incumbent Tulang Bawang, Hanan A. Rozak – Heri Wardoyo satu-satunya incumbent yang mengalami kekalahan pada pilkada serentak dari empat kabupaten yang mengikutsertakan incumbent pada Pilkada serentak 2017. Fenomena kekalahan incumbent sangat jarang terjadi, LSI (Lembaga Survey Indonesia) merilis pada pilkada tahun 2015, 70% memenangkan incumbent. Penelitian ini bertujuan untuk mengetahui strategi yang digunakan incumbent pada Pilkada Tulang Bawang 2017 menggunakan (1). Mix marketing politik dengan pendekatan 4p (product, promotion, price, dan place), (2). Strategi alternatif diantaranya strategi penguatan, strategi bujukan, strategi rasionalisasi, dan strategi konfrontasi (3) Rumusan strategi diantaranya pemetaan suara, strategi mempengaruhi suara dan mempertahankan suara. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode wawancara, dan dokumentasi. Hasil penelitian menunjukkan (1) Pasangan incumbent tidak membangun kembali visi, misi citra dan programnya, (2) kampanye panggung dan pertemuan terbatas kurang efektif (3) Kandidat menunjukkan hasil kerja di daerah, bukan prestasi nasional (4) mobilisasi birokrasi aparat kampung kurang maksimal, partai politik pengusung kandidat pasangan incumbent tidak berperan dan menghentikan dukungan ke incumbent karena konflik internal (5) Pasangan incumbent melakukan penguatan komunikasi dengan membuktikan hasil kerja program GSMK (6) Strategi rasionalisasi yang dilakukan kurang optimal (7) Kandidat incumbent tidak melakukan strategi bujukan (8) Kampanye hitam yang dilakukan oleh incumbent kepada kandidat lawan kurang masiv sehingga tidak mampu menjatuhkan kandidat lawan (9) kandidat incumbent melakukan pemetaan suara terstruktur (10) kandidat incumbent melakukan politik uang untuk mempengaruhi suara (11) strategi mempertahankan suara mengandalkan tim sukses. Kata kunci : Strategi, incumbent, Pilkada INCUMBENT PARTNERS STRATEGY IN LOCAL ELECTION OF TULANG BAWANG REGENCY YEAR 2017 Hanan A. Rozak - Heri Wardoyo were the only couple incumbent who lost in the local elections simultaneously from four districts that included incumbent on local election 2017. this case was very rare. LSI (Indonesia Survey Institute) released in local election year 2015, 70% won the incumbent. This research was aims to determine the strategy used by the incumbent in local election of Tulang Bawang regency year 2017 using (1). Mix political marketing with 4p approach (product, promotion, price, and place), (2). Alternative strategies include reinforcement strategies, persuasion strategies, rationalization strategies, and confrontational strategies. (3) formulation Strategy such as vote mapping, strategy for influencing vote and maintaining vote. This research used qualitative descriptive approach with interview method and documentation. The results of this research showed (1) Couples incumbent did not rebuild the vision, mission, image and program, (2) the campaign platform and limited meetings were less effective (3) Candidates shown the achievement only in their area, not a national achievement (4) mobilization of the bureaucratic apparatus village not effective , political parties bearer candidate pairs incumbent has no role and cease support to the incumbent because of internal conflicts (5) incumbent strengthen communication with proving GSMK program (6) strategy rationalization carried out less than optimal (7) candidates incumbent were not pursuing a strategy of persuasion (8) black campaign carried out by the incumbent to less masiv opposing candidate was unable to drop the opposing candidate (9) incumbent candidate mapped vote (10) incumbent candidate did money politics to affect the vote (11) incumbent candidate maintained the vote strategy by relying on a successful team. Keywords: Strategy, incumbent, election
| Jenis Karya Akhir: | Skripsi |
|---|---|
| Subyek: | > J General legislative and executive papers |
| Program Studi: | Fakultas ISIP > Prodi Ilmu Pemerintahan |
| Pengguna Deposit: | 61069324 . Digilib |
| Date Deposited: | 22 Aug 2017 03:38 |
| Terakhir diubah: | 22 Aug 2017 03:38 |
| URI: | http://digilib.unila.ac.id/id/eprint/28014 |
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