Pengaruh Iklan, Komitmen, dan Kepercayaan Terhadap Relationship Marketing (Studi pada Konsumen Ladyfameshop di Bandar Lampung)

Okvita Indah Pangesti, 1316051058 (2017) Pengaruh Iklan, Komitmen, dan Kepercayaan Terhadap Relationship Marketing (Studi pada Konsumen Ladyfameshop di Bandar Lampung). Universitas Lampung.

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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)

THE EFFECT OF ADVERTISEMENT, COMMITMENT, AND TRUST TOWARD RELATIONSHIP MARKETING (The Studies of consumer Ladyfameshop in Bandar Lampung) purpose of this study is to determine how the effect of advertisement (X1), commitmenT (X2), and trust (X3) toward relationship marketing (Y) on consumer ladyfameshop. This study uses quantitative methods with sample of 100 consumer ladyfameshop in Bandar Lampung who have made transactions in online shop of ladyfamehsop. Techniques of data collection uses questionnaires. The instrument test uses validity and reliability test. Techniques of data anaysis uses classic assumption test, multiple linier regression test, hypothesis test with t test and determination (R2) test. Based of the result of study parcially, gets results from advertisement variable has value of tcount equal to 4,764 with ttabel equal to 1,661 which is mean tcount > ttabel. Then X1 and X3 are said have a significant effect toward Y variable. The commitment variable has value of tcount equal to 1,470 which is mean tcount > ttabel, then X2 are said no effect toward Y variable. Keywords: Relationship Marketing, Advertisement, Commitment, and Trust.

Jenis Karya Akhir: Skripsi
Subyek:
> HB Economic Theory
Program Studi: Fakultas ISIP > Prodi Ilmu Administrasi Bisnis
Pengguna Deposit: 29087264 . Digilib
Date Deposited: 28 Dec 2017 10:16
Terakhir diubah: 28 Dec 2017 10:16
URI: http://digilib.unila.ac.id/id/eprint/29559

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