REPRESENTASI FEMINISME DALAM VIDEO KLIP (Studi pada Video Klip Tubuhku Otoritasku)

CLIFF ALEXANDER FREETH, 1216031024 (2018) REPRESENTASI FEMINISME DALAM VIDEO KLIP (Studi pada Video Klip Tubuhku Otoritasku). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.

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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)

Salah satu karya seni kreatif yang dikonsumsi masyarakat adalah video klip. Ada banyak pesan, dan nilai yang bisa direpresentasikan melalui video klip salah satunya feminisme.Tujuan penelitian ini adalahuntuk mengetahui dan menggambarkan aliran, juga deskripsi feminisme yang direpresentasikan dalam video klip “Tubuhku Otoritasku”menggunakan kajian semiotika John Fiske.Metode penelitian yang digunakan adalah metode analisis semiotik. Hasil dari penelitian ini adalah video klip Tubuhku Otoritasku merepresentasikan perempuan harus dapat mengambil keputusan atas tubuhnya sendiri. Setiap perempuan punya hak penuh atas tubuhnya sendiri untuk berekspresi. Representasi pada video klip Tubuhku Otoritasku menggambarkan aliran feminisme liberal. Dalam video klip ini peneliti menemukan representasi feminisme liberal melalui tiga level yang ada pada teori semiotika John Fiske, yaitu terdiri dari (1) level realitas, (2) level representasi, dan (3) level ideologi.. Wanita seharusnya memiliki kesempatan yang sama dengan pria untuk sukses di dalam masyarakat. Menurut feminis liberal, keadilan gender dapat dimulai dari diri kita sendiri. Kata kunci: Representasi, Video Klip, Feminisme, Semiotika. REPRESENTATION OF FEMINISM ON VIDEO CLIP (Study On “My Body My Authority” Video Clip) One of the creative artwork which people consume is a video clip. There are many messages and values which can be represented through video clips such as feminism. The purpose of this study is to find and to explain the flow and description of feminism which was represented in the video clip My Body My Authority Tubuhku Otoritasku in the semiotic study of John Fiske. John Fiske's Semiotic Theory was used as an analytical theory in this research. The results of this research was Tubuhku otoritasku video clip represented that women had to be able to take decisions on his own body. Every woman has full right of expression over her own body. Representation on the Tubuhku Otoritasku video clip was to represent the flow of liberal feminism. In this video clip the researcher found the representation of liberal feminism through three levels which existed in John Fiske's semiotic theory. These three levels are (1) level of reality, (2) level of representation, and (3) ideological level. Women had to have equal opportunities with men to succeed in society. According to liberal feminism, gender justice could be started from ourselves. Keywords: Representation, Video Clip, Feminism, Semiotics.

Jenis Karya Akhir: Skripsi
Subyek: > Psikologi (General)
> > Psikologi (General)
> NC Drawing Design Illustration
> ND Painting
Program Studi: Fakultas ISIP > Prodi Ilmu Komunikasi
Pengguna Deposit: 201829000 . Digilib
Date Deposited: 02 May 2018 09:08
Terakhir diubah: 02 May 2018 09:08
URI: http://digilib.unila.ac.id/id/eprint/31401

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