MOTIVATIONS OF WOMEN IN ENTREPRENEURSHIP (Study On Women Entrepreneurs In Bandar Lampung) MOTIVASI PEREMPUAN DALAM BERWIRAUSAHA Studi Pada Wirausaha Perempuan Di Bandar Lampung

Iin Taria, 0716051034 (2014) MOTIVATIONS OF WOMEN IN ENTREPRENEURSHIP (Study On Women Entrepreneurs In Bandar Lampung) MOTIVASI PEREMPUAN DALAM BERWIRAUSAHA Studi Pada Wirausaha Perempuan Di Bandar Lampung. FAKULTAS ISIP, UNIVERSITAS LAMPUNG.

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ABSTRACT.pdf

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ABSTRAK.pdf

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COVER DALAM.pdf

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COVER LUAR.pdf

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PERSETUJUAN.pdf

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PENGESAHAN.pdf

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PERNYATAAN.pdf

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RIWAYAT HIDUP.pdf

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MOTO.pdf

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PERSEMBAHAN.pdf

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SAN WACANA.pdf

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DAFTAR ISI.pdf

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DAFTAR TABEL.pdf

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DAFTAR GAMBAR.pdf

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BAB I.pdf

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BAB II.pdf

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BAB V.pdf

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DAFTAR PUSTAKA.pdf

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Abstrak

This study aims to determine the motivations of women in doing entrepreneurship. It provides an overview of the theory of entrepreneurship, describe the general characteristics and motivations of women in entrepreneurship. To achieve the research objectives, methodology adopted in this study used in-depth interviews which were conducted to 8 women entrepreneurs in Bandar Lampung. The results of this study indicate that women are motivated to become entrepreneurs due to the profit factor, freedom, personal dreams and autonomy. In this research is found the existence of new invention that is generation factor (family business). These factors were obtained from interviews that have been conducted. Keywords: Entrepreneurs, Women become entrepreneurs, motivating factor to become entrepreneur. Penelitian ini bertujuan untuk mengetahui motivasi perempuan dalam berwirausaha. Ini memberikan gambaran dari teori kewirausahaan, menggambarkan karateristik umum dan motivasi perempuan dalam berwirausaha. Untuk mencapai tujuan penelitian, metodologi yang diadopsi dalam studi ini menggunakan wawancara yang mendalam yang dilakukan kepada 8 orang wirausaha perempuan di Bandar Lampung. Hasil penelitian ini menunjukkan bahwa perempuan termotivasi untuk menjadi wirausaha disebabkan adanya faktor laba, kebebasan, impian personal dan kemandirian. Dalam penelitian ini ditemukan adanya penemuan baru yaitu faktor turun-temurun (usaha keluarga). Faktor-faktor tersebut diperoleh dari hasil wawancara yang telah dilakukan. Keywords: wirausaha, perempuan menjadi wirausaha, faktor yang memotivasi menjadi wirausaha.

Tipe Karya Ilmiah: Skripsi
Subyek: A General Works = Karya Karya Umum
Program Studi: Fakultas ISIP > Prodi Administrasi Bisnis
Depositing User: 222547 . Digilib
Date Deposited: 29 Sep 2014 01:58
Last Modified: 29 Sep 2014 01:58
URI: http://digilib.unila.ac.id/id/eprint/3520

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