Firham Ramadinata, 0914023121 (2014) JUDUL INDONESIA: ANALISIS EFISIENSI PEMASARAN PRODUK DUKU LAMPUNG MELALUI PENDEKATAN SERBA FUNGSI DI KABUPATEN LAMPUNG SELATAN JDUL INGGRIS: THE ANALYSIS OF LAMPUNG DUKU PRODUCT MARKETING EFFICIENCY THROUGH MULTIFUNCTION APPROACH IN SOUTH LAMPUNG DISTRICT. fakultas pertanian, UNIVERSITAS LAMPUNG.
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Abstract
ABSTRAK INDONESIA: Penelitian bertujuan untuk mengetahui efisiensi pemasaran duku Lampung : (1) dilihat dari fungsi yang dilakukan oleh masing-masing lembaga pemasaran di Kecamatan Katibung Kabupaten Lampung Selatan dan (2) dilihat dari producer share, marjin pemasaran dan ratio profit margin. Penelitian dilakukan di Kecamatan Katibung Kabupaten Lampung Selatan, sebagai sentra produksi duku terbesar di Lampung. Pemilihan lokasi dilakukan secara sengaja (purposive). Pengumpulan data penelitian dilaksanakan pada bulan Mei sampai dengan Juni 2013. Penentuan sampel dilakukan dengan metode alur pemasaran, terdiri dari 50 orang petani produsen, 12 orang pedagang pengumpul, 5 orang pedagang besar dan 5 orang pedagang pengecer. Metode analisis yang digunakan adalah deskriptif kualitatif (pendekatan serba fungsi) dan kuantitatif (producer share, marjin pemasaran dan ratio profit margin). Hasil penelitian menunjukkan bahwa pemasaran duku Lampung, dilihat dari pendekatan serba fungsi, sudah efisien, tetapi berdasarkan producer share (< 50%), marjin pemasaran (cenderung besar, bahkan lebih dari 2 kali lipat harga jual petani), dan ratio profit margin di antara lembaga pemasaran (tidak merata) tidak efisien. Kata kunci : efisiensi, pemasaran, serba fungsi, duku, Lampung ABSTRAK INGGRIS: The objectives of this research were to find out Lampung duku marketing efficiency viewed from: (1) functions served by each of marketing agencies in Katibung Sub-district of South Lampung District; (2) producer share, marketing margin and margin profit ratio. This research was conducted in Katibung Sub- district as the production center and the biggest production site of Lampung duku in Lampung. The location was selected purposively. Data were collected from May to June 2013. Consist to taken by marketing channel method. Samples were 50 farmers, 12 small collector traders, 5 big traders, and 5 groceries. Data were analyzed using descriptive qualitative method (with multifunction approach) and quantitative method (producer share, marketing margin and margin profit ratio). The results showed that: Based of approach multifunction, Lampung duku marketing was efficient; Based of producer share < 50%, marketing margin was so high, that over 2 times average of farmer selling price, and the margin profit ratio of each marketing agency showed various and uneven values, so that unefficient. Keywords : efficiency, marketing,
| Item Type: | Other |
|---|---|
| Subjects: | A General Works = Karya Karya Umum |
| Divisions: | Fakultas Pertanian > Prodi Agribisnis |
| Depositing User: | UPT Perpustakaan Unila |
| Date Deposited: | 31 Oct 2014 09:00 |
| Last Modified: | 31 Oct 2014 09:00 |
| URI: | http://digilib.unila.ac.id/id/eprint/5065 |
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