STUDI KOMPARATIF TINGKAT KEPUASAN PEMBACA RADAR LAMPUNG DAN TRIBUN LAMPUNG

I GEDE DHARMA YUDHA , 1016031049 (2014) STUDI KOMPARATIF TINGKAT KEPUASAN PEMBACA RADAR LAMPUNG DAN TRIBUN LAMPUNG. FAKULTAS ILMU SOSIAN DAN POLITIK, UNIVERSITAS LAMPUNG.

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Abstrak

B.INGGRIS Competition between newspapers in Bandar Lampung is increasingly strict. This comes along with public need of fast and accurate information. This competition occurs between Radar Lampung and Tribun Lampung newspaper. Both of them have almost similar segments; the low and middle class levels. This was a survey explanation research. The objective of this research was to find out the readers’ satisfaction levels between Radar Lampung and Tribun Lampung newspapers. Data were collected with questionnaires and documentations. Samples were 100 respondents. The results showed that: 1. Radar Lampung newspaper readers were more satisfied compared with Tribun Lampung readers viewed from information satisfaction aspect; 2. Radar Lampung newspaper readers were more satisfied compared with Tribun Lampung readers viewed from personal identity satisfaction aspect; 3. Tribun Lampung readers were more satisfied compared with Radar Lampung readers viewed from integration satisfaction aspect; 4. Radar Lampung newspaper readers were more satisfied compared with Tribun Lampung readers viewed from social interaction satisfaction aspect; and 5. Tribun Lampung readers were more satisfied compared with Radar Lampung readers viewed from entertainment satisfaction aspect. Overall, readers suggested more satisfaction at reading Radar Lampung newspaper than Tribun Lampung newspaper. Keywords : satisfaction, reader, and newspaper. B.INDONESIA Persaingan antara suarat kabar yang terbit di Kota Bandarlampung saat ini semakin ketat. Hal ini seiring dengan kebutuhan masyarakat terhadap informasi yang cepat dan akurat. Persaingan tersebut salah satunya antara surat kabar Radar Lampung dengan surat kabar Tribun Lampung. Surat kabar Radar Lampung dan surat kabar Tribun lampung memiliki segmentasi yang hampir sama yaitu kalangan menengah dan menengah ke bawah. Tipe yang digunakan dalam penelitian ini adalah survey eksplanatif. Peneliti dalam hal ini berusaha untuk mengetahui tingkat kepuasan pembaca surat kabar Radar Lampung dan surat kabar Tribun Lampung. Metode pengumpulan data digunakan adalah kuesioner dan dokumentasi. Sampel pada penelitian ini sebanyak 100 orang responden. Hasil penelitian menunjukkan bahwa: 1. Pembaca surat kabar Radar Lampung lebih puas dibandingkan surat kabar Tribun Lampung ditinjau dari aspek kepuasan informasi; 2. Pembaca surat kabar Radar Lampung lebih puas dibandingkan dengan surat kabar Tribun Lampung ditinjau dari aspek kepuasan identitas personal; 3. Pembaca surat kabar Tribun Lampung lebih puas dibandingkan dengan surat kabar Radar Lampung ditinjau dari aspek kepuasan integrasi; 4. Pembaca surat kabar Radar Lampung lebih puas dibandingkan dengan surat kabar Tribun Lampung ditinjau dari aspek kepuasan interaksi sosial; dan 5. Pembaca surat kabar Tribun Lampung lebih puas dibandingkan surat kabar Radar Lampung ditinjau dari aspek kepuasan hiburan. Secara keseluruhan pembaca menyatakan lebih puas membaca surat kabar Radar Lampung dibandingkan dengan membaca surat kabar Tribun Lampung. Kata kunci: kepuasan, pembaca, dan surat kabar.

Tipe Karya Ilmiah: Skripsi
Subyek: A General Works = Karya Karya Umum
Program Studi: Fakultas ISIP > Prodi Komunikasi
Depositing User: Farid Hambali Prihantoro, A.Md.
Date Deposited: 11 Nov 2014 02:55
Last Modified: 11 Nov 2014 02:55
URI: http://digilib.unila.ac.id/id/eprint/5260

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