PENGARUH BIAS PERILAKU INVESTOR TERHADAP KEPUTUSAN INVESTASI DI PASAR SAHAM (STUDI PADA BURSA EFEK INDONESIA)

MUHAMMAD DANEPO, 1621031026 (2018) PENGARUH BIAS PERILAKU INVESTOR TERHADAP KEPUTUSAN INVESTASI DI PASAR SAHAM (STUDI PADA BURSA EFEK INDONESIA). Masters thesis, PROGRAM STUDI MAGISTER ILMU AKUNTANSI.

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Abstrak

Tujuan penelitian ini adalah memberikan bukti empiris mengenai pengaruh bias perilaku investor terhadap keputusan investasi di pasar saham. Penelitian ini dilakukan pada investor individu di Bursa Efek Indonesia dengan sampel yang diperoleh sebanyak 135 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Metode analisis data yang digunakan adalah metode kuantitatif dengan model Structural Equation Model (SEM). Hasil penelitian ini menunjukkan bahwa efek disposisi, perilaku herding dan perilaku heuristikberpengaruh positif secara signifikan terhadap keputusan investasi. Sedangkan sikap terhadap risiko tidak berpengaruh terhadap keputusan investasi. Hasil ini berimplikasi terhadap transaksi perdagangan yang dilakukan investor dimana dalam melakukan perdagangan saham, investor secara emosional membuat keputusan berdasarkan informasi yang baru diterima. Kata kunci : Bias perilaku, efek disposisi, perilaku herding, perilaku heuristik, sikap terhadap risiko, keputusan investasi, Bursa Efek Indonesia ABSTRACT The purpose of this study is to provide empirical evidence about the effect of disposition effect, herding bias, heuristics bias and risk attitude on investment decision. This study was conducted on individual investors of Indonesian Stock Exchange with a sample of 135 respondents. The sampling technique used was purposive sampling. The data analysis method used is a quantitative method with the Structural Equation Model (SEM) model. The results of this study indicate that disposition effect, herding bias, heuristics bias have a significant positive effect on investment decision. While the risk attitude does not affect investment decisions. These results have implications for trade transactions conducted by investors which investors emotionally make decisions in stock trading based on newly received information. Keywords : Behavioral bias, disposition effect, herding bias, heuristics bias, prospect, investment decision, Indonesia Stock Exchange

Tipe Karya Ilmiah: Tesis (Masters)
Subyek: H Ilmu Sosial = Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Ilmu Sosial = Social Sciences > HF Commerce > HF5601 Accounting
Program Studi: Fakultas Ekonomi dan Bisnis > Magister Ilmu Akuntansi S2
Depositing User: 188863517 . Digilib
Date Deposited: 06 Dec 2018 02:07
Last Modified: 06 Dec 2018 02:07
URI: http://digilib.unila.ac.id/id/eprint/54611

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