THE INFLUENCE OF GENERIC COMPETITIVE ENVIRONMENTAL STRATEGIES ON MARKET VALUE IN MANUFACTURING COMPANIES LISTED ON INDONESIA STOCK EXCHANGE

NABILA FEMILIANA, 1311011112 (2019) THE INFLUENCE OF GENERIC COMPETITIVE ENVIRONMENTAL STRATEGIES ON MARKET VALUE IN MANUFACTURING COMPANIES LISTED ON INDONESIA STOCK EXCHANGE. FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.

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Abstrak

The objective of this research is to provide empirical evidence on how market value the generic competitive environmental strategies pursued by the companies. This research uses price to book value (PBV) as a measure of market value. The sample of 113 manufacturing companies listed on the Indonesia Stock Exchange period 2014 – 2017 was analyzed through a panel regression of fixed effect model and tested by using E-Views 9. The analysis shows that generally, the generic competitive environmental strategies positively and significantly enhance market value of the company. Specifically, based on the coefficient and the significance level of confidence of the regression result shows that markets place a higher value on companies pursuing a cost leadership strategy than differentiation strategy. The findings align legitimacy and stakeholder theory as well as resource-based theory arguments and support previous literature. Keyword: Cost Leadership Strategy, Differentiation Strategy, Market Value.

Tipe Karya Ilmiah: Skripsi
Subyek: H Ilmu Sosial = Social Sciences
H Ilmu Sosial = Social Sciences > HB Economic Theory
H Ilmu Sosial = Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Ilmu Sosial = Social Sciences > HG Finance
Program Studi: Fakultas Ekonomi dan Bisnis > Prodi Manajemen
Depositing User: 188799625 . Digilib
Date Deposited: 16 Jan 2019 08:27
Last Modified: 16 Jan 2019 08:27
URI: http://digilib.unila.ac.id/id/eprint/55212

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