PERAN MODAL SOSIAL DALAM MENDUKUNG KEGIATAN PEMASARAN DURIAN (Durio zibethinus) DI TAHURA WAN ABDUL RACHMAN

ARI YUDHA PRASETYA, 1414151009 (2019) PERAN MODAL SOSIAL DALAM MENDUKUNG KEGIATAN PEMASARAN DURIAN (Durio zibethinus) DI TAHURA WAN ABDUL RACHMAN. FAKULTAS PERTANIAN, UNIVERSITAS LAMPUNG.

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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)

Potensi sumber daya hutan dapat dimanfaatkan masyarakat dalam mendukung kebutuhan ekonomi. Salah satunya adalah pemanfaatan oleh masyarakat yang tinggal berbatasan dengan Taman Hutan Raya (Tahura) Wan Abdul Rachman di Provinsi Lampung. Masyarakat memanfaatkan blok tradisional untuk membudidayakan pohon-pohon multi purpose tree species (MPTS). Salah satu jenis MPTS adalah durian (Durio zibenthinus) yang produksinya 387.139 gandeng/tahun. Kegiatan pemasaran durian dilakukan masyarakat untuk mendistribusikan durian kepada konsumen guna mendapat keuntungan. Kegiatan pemasaran durian tidak terlepas dari adanya kendala, modal sosial dianggap mampu dalam menyelesaikan kendala yang ada melalui kepercayaan, norma, dan jaringan. Tujuan penelitian ini menganalisis sistem pemasaran dan mengkaji peran modal sosial dalam mendukung kegiatan pemasaran durian. Penelitian dilakukan dengan menganalisis sistem pemasaran dan modal sosial secara kuantitatif dan kualitatif, dengan objek penelitian petani dan lembaga pemasaran durian. Hasil penelitian menunjukan sistem pemasaran di Tahura Wan Abdul Rachman belum efisien karena membentuk pasar oligopsoni dengan nilai margin pemasaran, keuntungan, dan share yang tidak merata. Modal sosial yang dianggap dapat mendukung kegiatan pemasaran durian masih belum mampu menyelesaikan kendala yang ada karena modal sosial pada petani dan lembaga pemasaran masih tergolong rendah. Modal sosial yang tergolong rendah menunjukan peran modal sosial dalam kegiatan pemasaran durian di Tahura Wan Abdul Rachman belum optimal. Kata Kunci: keragaan pasar, modal sosial, perilaku pasar, struktur pasar. The potential of forest resources could be utilized by the community in supporting economic needs. One of the potential was the utilization of forest resources by people who were living adjacent to Taman Hutan Raya (Tahura) Wan Abdul Rachman in Lampung. The local community used traditional blocks to cultivate multi purpose tree species (MPTS) trees. One type of MPTS was durian (Durio zibenthinus) whose production was 387,139/year. Durian marketing activities carried out by the community to distribute durian to consumers in order to get profits. Durian marketing activities were inseparable from constraints, social capital was considered to be able to resolve existing constraints through belief, norms, and networks. The purposes of this study were analyzing durian marketing system and examining social capital role in supporting durian marketing activities. The study was conducted by analyzing the marketing system and social capital quantitatively and qualitatively. The objects of this study were durian farmers and durian marketing institutions. The results of the study showed that the marketing system in Tahura Wan Abdul Rachman was not efficient because it formed oligopsonistic market with uneven value of marketing margins, profits, and shares. Social capital that was considered to be able to support the marketing activities of durian still had not been able to solve the obstacles because the social capital of farmers and marketing institutions was still relatively low. Low social capital showed that the role of social capital in the marketing activities of durian in Tahura Wan Abdul Rachman was not optimal. Keywords: market behavior, market performance, market structure, social capital.

Jenis Karya Akhir: Skripsi
Subyek: > Kehutanan
Program Studi: Fakultas Pertanian dan Pascasarjana > Prodi Kehutanan
Pengguna Deposit: AM.d Firlia Hidayah
Date Deposited: 21 Mar 2022 06:41
Terakhir diubah: 21 Mar 2022 06:41
URI: http://digilib.unila.ac.id/id/eprint/55389

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