ANALISIS SERAPAN PASAR BUNGA POTONG DI KOTA BANDAR LAMPUNG

FAISAL OKTORI , 1114131044 (2018) ANALISIS SERAPAN PASAR BUNGA POTONG DI KOTA BANDAR LAMPUNG. FAKULTAS PERTANIAN, UNIVERSITAS LAMPUNG.

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Abstrak

Penelitian ini bertujuan untuk mengetahui analisis serapan pasar bunga potong di Kota Bandar Lampung dan mengetahui perbandingan serapan pasar bunga potong asli dan bunga potong tiruan di Kota Bandar Lampung. Penelitian dilaksanakan di Kota Bandar Lampung menggunakan metode survai. Pemilihan lokasi ini dilakukan dengan sengaja (purposive), dengan pertimbangan bahwa Kota Bandar Lampung adalah kota yang permintaan akan bunga potongnya tinggi. Pengambilan data penelitian dilaksanakan pada bulan November 2017. Hasil penelitian ini adalah : (a) Serapan pasar bunga potong di Kota Bandar Lampung dilihat dari aspek pola pembelian yang meliputi jenis, jumlah, frekuensi,harga dan tempat dan dilihat dari aspek Market Share. Tempat pembelian bunga potong asli paling banyak di Kota Bandung dan bunga potong tiruan paling banyak di Kota Jakarta Barat. Frekuensi pembelian bunga potong asli dan bunga potong tiruan adalah sampel bunga potong asli melakukan pembelian dalam jangka waktu satu bulan sekali bahkan lebih, sedangkan untuk sampel bunga potong tiruan melakukan pembelian dalam jangka waktu tiga bulan sekali. Rata-rata harga bunga potong untuk jenis mawar, sedap malam, aster, krisan, rohtansia dan tulip paling tinggi bunga potong tiruan dibandingkan bunga potong asli. Market Share bunga potong asli lebih tinggi dibandingkan bunga potong tiruan yaitu sebesar 90,5 persen. Market Share bunga potong asli yang tinggi berbanding lurus dengan jumlah permintaan bunga potong asli yang lebih tinggi dibandingkan dengan bunga potong tiruan. Kata kunci : Bunga Potong Asli, Bunga Potong Tiruan, Serapan Pasar. MARKET ABSORPTION ANALYSIS OF CUT FLOWERS IN BANDAR LAMPUNG CITY This study aimed to know the market absorption analysis of cut flowers and to compare the original and artificial cut flower market absorption in Bandar Lampung City. The study was conducted in Bandar Lampung City using the survey method. The location selection was done purposively, with the consideration that Bandar Lampung City had high demand for cut flowers. Data collection was conducted in November 2017. The results of this study were : The cut flower market absorption in Bandar Lampung City was seen from the purchasing patterns aspect which include type, number, frequency, price and place, and seen from the aspect of market share. The most places to buy original cut flowers was Bandung City and the artificial cut flowers was West Jakarta City. The purchasing frequency of original and artificial cut flowers was for original cut flowers purchased made within once a month or more, while for artificial cut flowers within once in three months. The average price of cut flowers for types of roses, savory night, daises, chrysanthemums hortens and tulips is the highest artificial cut flowers compared to original cut flowers. Original Market Share of cut interest is higher than artificial cut flowers, which is 90,5 percent. High original Market Share of cut flowers is directly proportional to the higher demand for original cut flowers compared to artificial cut flowers. Keyword : Artificial cut flower, Market absorption, Original cut flower.

Tipe Karya Ilmiah: Skripsi
Subyek: H Ilmu Sosial = Social Sciences > HB Economic Theory
Pertanian > Olahraga berburu
Program Studi: Fakultas Pertanian > Prodi Agribisnis
Depositing User: 188978199 . Digilib
Date Deposited: 18 Apr 2019 07:02
Last Modified: 18 Apr 2019 07:02
URI: http://digilib.unila.ac.id/id/eprint/56447

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