PENGARUH UTILITARIAN SHOPPING VALUE, HEDONIC SHOPPING VALUE, DAN DISTRIBUTION CHANNELS TERHADAP INTENT TO REPURCHASE PADA KONSUMEN LADY FAME SHOP DI BANDAR LAMPUNG

Resti Lestari, 1716051029 (2022) PENGARUH UTILITARIAN SHOPPING VALUE, HEDONIC SHOPPING VALUE, DAN DISTRIBUTION CHANNELS TERHADAP INTENT TO REPURCHASE PADA KONSUMEN LADY FAME SHOP DI BANDAR LAMPUNG. FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.

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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh variabel utilitarian shopping value, hedonic shopping value, dan distribution channels terhadap intent to repurchase pada konsumen lady fame shop di Bandar Lampung. Besarnya populasi diambil dari followers Instagram lady fame shop per juni 2021 berjumlah 1.000.000 followers. Pengambilan sampel menggunakan teknik simple random sampling untuk mendapatkan 100 orang responden. Pengambilan data dilapangan menggunakan kuesioner yang disebar melalui google form. Analisis data pada penelitian ini menggunakan analisis linier sederhana dan analisisi linier berganda dengan SPSS. Berdasarkan hasil penelitian dan analisis data menunjukkan bahwa secara simultan variabel utilitarian shopping value (X1), hedonic shopping value (X2), dan distribution channels (X3) berpengaruh positif dan signifikan terhadap intent to repurchase konsumen di Lady Fame shop sebesar 61.6%, atau dengan kata lain, 38.4% variabel intent to repurchase dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Kata kunci: utilitarian shopping value, hedonic shopping value, distribution channels, dan intent to repurchase This study aims to determine how much influence the variables of utilitarian shopping value, hedonic shopping value, and distribution channels have on the intent to repurchase of lady fame shop consumers in Bandar Lampung. The size of the population is taken from the Lady Fame Shop Instagram followers as of June 2021, amounting to 1,000,000 followers. Sampling using simple random sampling technique to get 100 respondents. Collecting data in the field using a questionnaire distributed via google form. Data analysis in this study used simple linear analysis and multiple linear analysis with SPSS. Based on the results of research and data analysis, it is shown that simultaneously the utilitarian shopping value (X1), hedonic shopping value (X2), and distribution channels (X3) variables have a positive and significant effect on consumer intent to repurchase at the Lady Fame shop by 61.6%, or with In other words, 38.4% of the intent to repurchase variables were influenced by other factors not examined in this study. Keywords: utilitarian shopping value, hedonic shopping value, distribution channels, and intent to repurchase

Jenis Karya Akhir:	Skripsi
Subyek:	300 Ilmu sosial
Program Studi:	Fakultas ISIP > Prodi Ilmu Administrasi Bisnis
Pengguna Deposit:	2203370777 . Digilib
Date Deposited:	18 Apr 2022 07:05
Terakhir diubah:	18 Apr 2022 07:05
URI:	http://digilib.unila.ac.id/id/eprint/59865

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