Hengki Tandayu , 1754131019 (2022) SISTEM PEMASARAN CABAI MERAH DI DESA MARGOTOTO KECAMATAN METRO KIBANG KABUPATEN LAMPUNG TIMUR. FAKULTAS PERTANIAN, UNIVERSITAS LAMPUNG.
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Abstract
Penelitian ini bertujuan untuk menganalisis saluran pemasaran, margin pemasaran, farmer’s share, dan ratio profit margin. Metode penelitian ini adalah metode survey. Penelitian ini menggunakan metode analisis S-C-P (Structure-Conduct-Perfomance), analisis saluran pemasaran, margin pemasaran, farmer’s share, dan ratio profit margin. Pengumpulan data dilakukan pada bulan April 2021 sampai Mei 2021. Saluran pemasaran cabai merah ada 2 yaitu, saluran I petani-pengecer-konsumen, sedangkan saluran II petani – tengkulak - pedagang besar – pengecer – konsumen. Margin pemasaran cabai merah di Desa Margototo Kecamatan Metro Kibang Kabupaten Lampung Timur pada saluran I sebesar Rp9.000,00/ kg sedangkan pada saluran II sebesar Rp3.000,00/kg. Farmer share pemasaran cabai merah di Desa Margototo Kecamatan Metro Kibang Kabupaten Lampung Timur pada saluran I sebesar 50% sedangkan pada saluran II sebesar 56%, semakin tinggi share produsen semakin baik. RPM (Rasio Profit Margin) pemasaran cabai merah di Desa Margototo Kecamatan Metro Kibang Kabupaten Lampung Timur pada saluran I sebesar 17,66% sedangkan pada saluran II sebesar 0,59% – 0,76%. Saluran pemasaran II cukup efisien, meskipun terdapat 3 lembaga pemasaran yang menghalangi arus cabai merah ke konsumen, karena nilai rasio profit margin pada setiap lembaga pemasaran cukup merata. Kata kunci: sistem pemasaran, margin pemasaran, S-C-P, RPM, farmer’s share. This study aims to analyze marketing channels, marketing margins, farmer's share, and profit margin ratio. This research method is a survey method. This study uses the S-C-P (Structure-Conduct-Perfomance) analysis method, marketing channel analysis, marketing margin, farmer's share, and profit margin ratio. Data collection is carried out from April 2021 to May 2021. There are 2 marketing channels for red chili, namely, channel I farmers-retailers-consumers, while channel II is farmers - middlemen - wholesalers - retailers - consumers. Red chili marketing margin in Margototo Village, Metro Kibang District, East Lampung Regency. In channel 1 it is Rp. 9.000,00/kg, while channel 2 is Rp. 3,000.00/kg. Farmer's share of red chili marketing in Margototo Village, Metro Kibang District, East Lampung Regency in channel 1 is 50% while in channel II it is 56%, the higher the share of producers, the better. The RPM (Profit Margin Ratio) of red chili marketing in Margototo Village, Metro Kibang District, East Lampung Regency on channel 1 is 17.66% while on channel II it is 0.59% - 0.76%. Marketing channel 2 is quite efficient, even though there are 3 marketing institutions that block the flow of red chilies to consumers, because the profit margin ratio in each marketing agency is quite evenly distributed. Keywords: marketing system, marketing margin, S-C-P, RPM, farmer's share.
| Item Type: | Other |
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| Subjects: | ?? 630 ?? |
| Divisions: | Fakultas Pertanian > Prodi Agribisnis |
| Depositing User: | 2203400930 . Digilib |
| Date Deposited: | 22 Apr 2022 03:13 |
| Last Modified: | 22 Apr 2022 03:13 |
| URI: | http://digilib.unila.ac.id/id/eprint/60383 |
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