MUHAMMAD BERLIANO DAFFA, 1753031004 (2021) PENGARUH PERSPEKTIF KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN BAKSO SONHAJI SONY CABANG UNIVERSITAS LAMPUNG DIMASA PANDEMIK COVID-19. Fakultas Keguruan Ilmu Pendidikan , UNIVERSITAS LAMPUNG.
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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)
Penelitian ini bertujuan untuk mengetahui pengaruh perspektif kualitas produk, harga, dan kualitas pelayanan tehadap kepuasan pelanggan bakso Son Haji Sony cabang Universitas Lampung di masa pandemik covid-19. Penelitian menggunakan metode deskriptif verifikatif dengan pendekatan ex post facto dan survey. Populasi yang terlibat yaitu sebanyak 300 pelanggan harian dengan jumlah sampel sebanyak 75 yang diperoleh dengan menggunakan teknik sampling non-probability sampling jenis accidental sampling. Analisis hipotesis menggunakan regresi linier sederhana (parsial) dan regresi linier berganda (simultan). Hasil penelitian menunjukan adanya pengaruh secara simultan perspektif kualitas produk, harga, dan kualitas pelayanan terhadap kepuasan pelanggan bakso Son Haji Sony cabang Universitas Lampung di masa pandemik covid-19 dengan tingkat determinasi sebesar 0,512 atau setara 51,2 persen kepuasan pelanggan bakso Son Haji Sony dipengaruhi oleh faktor perspektif kualitas produk, harga, dan kualitas pelayanan, dan sisanya sebesar 48,8 persen dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Kata kunci: covid-19, harga, kepuasan pelanggan, kualitas pelayanan, kualitas produk The research aims to determine the influence of perspectives of product quality, price, and service quality on the Son Haji Sony meatball customers’ satisfaction in the University of Lampung branch during the covid-19 pandemic. The research method used descriptive verification with an ex post facto and survey approaches. The population contained of 300 customers of Son Haji Sony meatball with 75 samples that were taken by using non-probability sampling technique with the accidental sampling. The hypotheses were analyzed both partially and simultaneously through simple linier regression and multiple linier regression. The results showed that there was simultaneous influence of perspectives of product quality, price, and service quality on the Son Haji Sony meatball customers’ satisfaction in the University of Lampung branch during the covid-19 pandemic with determinant rate of 0,512 or equaled to 51,2 percent the customers’ satisfaction was influenced by perspectives of product quality, price, and service quality. In other hand, the rest of 48,8 percent was influenced by other factors which were not tested in the research. Key words: covid-19, customer satisfaction, price, product quality, service quality
| Jenis Karya Akhir: | Skripsi |
|---|---|
| Subyek: | 300 Ilmu sosial > 330 Ekonomi 300 Ilmu sosial > 370 Pendidikan 300 Ilmu sosial > 370 Pendidikan > 378 Pendidikan tinggi, unversitas |
| Program Studi: | FKIP > Prodi Pendidikan Ekonomi IPS |
| Pengguna Deposit: | UPT . Dito Nipati |
| Date Deposited: | 12 May 2022 04:25 |
| Terakhir diubah: | 12 May 2022 04:25 |
| URI: | http://digilib.unila.ac.id/id/eprint/60951 |
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