Jenny Wulan , Suryani (2022) Integrated Marketing CommunicationAksi Cepat Tanggap (ACT) Dalam Meningkatkan Minat Donatur Pada Program Kapal Kemanusiaan Palestina dan Tanggap Darurat Bencana (Studi DeskriptifKualitatif Pada Aksi Cepat Tanggap (ACT) Di Bandar Lampung). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.
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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)
This study aims to determine the Integrated Marketing Communication of Aksi Cepat Tanggap(ACT) in increasing donor interest in the Humanitarian Ship and Disaster Emergency Response program. The type of research used in this research is descriptive qualitative. Sources of data in this study are primary and secondary data. Data was collected bymeans of observation, interviews and documentation of research results. After the data is collected then it is analyzed qualitatively to get research conclusions. Based on the results of the study, it was found that from all activities, IMC carried out byACT Lampung in attracting donors was interrelated with one another, this was based on the elements of IMC, namely advertising, sales promotion, events, public relations, personal selling, and direct marketing. IMC is significantly able to have a positive effect on the ACT Lampung brand itself. Marketing activities carried out by ACT Lampung, have made ACT Lampung take part in conducting humanitarian activities both nationally and internationally and seek to increase the interest of donors in various fields. ACT Lampung is trying to help alleviate poverty, and help many disaster victims, as well as to empower the community to become a civilized and better society. Of these various IMC activities, the most significant influence in efforts to increase donor interest lies in the elements of advertising and direct marketing where through these advertising activities, the public gets a lot of information that is conveyed through various media, both through social media Instagram, Facebook and also through social media. print media such as brochures, leaflets, and banners. The second lies in direct marketing, where it has high flexibility in reaching donors, if done properly it will be able to generate a high value of interest with the value of costs, and energy, which must be spent by ACT tends to be low. Keywords: Integrated Marketing Communication (IMC), Aksi Cepat Tanggap (ACT), Donor Interest, Disaster Emergency Response
| Jenis Karya Akhir: | Skripsi |
|---|---|
| Subyek: | 300 Ilmu sosial |
| Program Studi: | Fakultas ISIP > Prodi Ilmu Komunikasi |
| Pengguna Deposit: | 2203446736 . Digilib |
| Date Deposited: | 20 Jun 2022 04:19 |
| Terakhir diubah: | 20 Jun 2022 04:19 |
| URI: | http://digilib.unila.ac.id/id/eprint/63256 |
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