PENGARUH TRUST, PERCIEVED BENEFITS DAN EASE OF USE TERHADAP KEPUTUSAN PENGGUNAAN E-WALLET DI MASA PANDEMI COVID-19 (Studi Kasus Pengguna Gopay pada masyarakat Bandar Lampung)

SYAIFUL , WAHID (2023) PENGARUH TRUST, PERCIEVED BENEFITS DAN EASE OF USE TERHADAP KEPUTUSAN PENGGUNAAN E-WALLET DI MASA PANDEMI COVID-19 (Studi Kasus Pengguna Gopay pada masyarakat Bandar Lampung). ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.

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Abstract

E-wallet merupakan metode pembayaran yang digunakan konsumen selama pandemi covid-19. Penelitian ini bertujuan untuk mengetahui pengaruh trust, percieved benefits dan ease of use terhadap keputusan penggunaan e-wallet pengguna Gopay pada masyarakat Bandar Lampung. Jenis penelitian yakni explanatory research dengan pendekatan kuantitatif. Populasi dari penelitian ini adalah pengguna Gopay di Kota Bandar Lampung. Data tersebut diperoleh dari kuesioner yang diisi secara online. Teknik pengambilan sampel menggunakan purposive sampling dengan sampel sebayak 100 responden. Berdasarkan hasil penelitian dan analisis menunjukan bahwa trust berpengaruh positif dan signifikan terhadap keputusan penggunaan Gopay, percieved benefit berpengaruh positif dan signifikan terhadap keputusan penggunaan Gopay, ease of use berpengaruh positif dan signifikan terhadap keputusan penggunaan Gopay. Kata kunci : Trust, Percieved Benefits, Ease Of Use E-wallet is a payment method used by consumers during the COVID-19 pandemic. This study aims to determine the effect of trust, perceived benefits and ease of use on the decision to use e-wallets for Gopay users in the Bandar Lampung community. This type of research is explanatory research with a quantitative approach. The population of this study are Gopay users in Bandar Lampung City. The data was obtained from a questionnaire filled out online. The sampling technique used purposive sampling with a sample size of 100 respondents. Based on the results of the research and analysis it shows that trust has a positive and significant effect on the decision to use Gopay, perceived benefit has a positive and significant effect on the decision to use Gopay, ease of use has a positive and significant effect on decision to use Gopay. Keywords : Trust, Percieved Benefits, Ease Of Use

Item Type: Other
Subjects: ?? 302 ??
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Divisions: ?? Bisnis ??
Depositing User: 2301338426 . Digilib
Date Deposited: 03 Feb 2023 08:10
Last Modified: 03 Feb 2023 08:10
URI: http://digilib.unila.ac.id/id/eprint/68719

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