Analisis Daya Saing dan Efisiensi Pemasaran Ubi Kayu di Kabupaten Lampung Selatan

Dwika Mutiara, Abriani (2023) Analisis Daya Saing dan Efisiensi Pemasaran Ubi Kayu di Kabupaten Lampung Selatan. Masters thesis, Universitas Lampung.

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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)

This study aimed to analyze the feasibility, the competitiveness, the impact of government policies on input and output (divergence), the sensitivity, and the marketing efficiency of cassava at South Lampung. This study was conducted by using a survey method. The research location was determined at Jati Agung and Tanjung Bintang because these locations have the largest cassava's harvest area and production at South Lampung. The farmers respondents were 64 farmers, selected by simple random sampling method, 8 cassava shelled collectors and 1 tapioca industry, selected by snowball sampling method. Data collection was carried out in August-September 2022. The feasibility of farming analyzed by using R/C method, the competitiveness and the divergence analyzed by using PAM (Policy Analysis Method), the sensitivity analyzed by looking at the transformation of the input and output, and the marketing efficiency analyzed by market structure, behavior, and performance indicators. The result showed that the cassava farming was feasible, profitable, and has competitiveness. The divergence did not reach the target due to the low selling price of cassava that was caused by an oligopsony market structure, it reduced farmer's revenue which caused losses for farmers, and the production costs paid by farmers were greater than the profits earned. The competitiveness of cassava is sensitive to a decrease in cassava production and a decrease in cassava prices. However, it is not sensitive to an increase in fertilizer price and a decrease in cassava production, an increase in fertilizer price, a decrease in cassava price simultaneously. There were 2 marketing channels that were tend efficient. Marketing channel II is the most efficient channels compared to marketing channel I. Keywords : cassava, divergence, marketing efficiency, PAM

Jenis Karya Akhir:	Tesis (Masters)
Subyek:	300 Ilmu sosial 300 Ilmu sosial > 330 Ekonomi
Program Studi:	Fakultas Pertanian dan Pascasarjana > Prodi Magister Agribisnis
Pengguna Deposit:	2301055683 . Digilib
Date Deposited:	08 Feb 2023 09:02
Terakhir diubah:	08 Feb 2023 09:02
URI:	http://digilib.unila.ac.id/id/eprint/69003

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