Rizki , Lauta Sembiring (2023) PENGARUH DESAIN WEBSITE, E-SERVICE QUALITY, ERECOVERY SERVICE QUALITY ECOTOURISM LAMPUNG TERHADAP KEPUASAN PENGUNJUNG. FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.
|
File PDF
ABSTRAK.pdf Download (570Kb) | Preview |
|
![[img]](http://digilib.unila.ac.id/style/images/fileicons/text.png) |
File PDF
SKRIPSI FULL.pdf Restricted to Hanya staf Download (3193Kb) |
|
|
File PDF
SKRIPSI FULL TANPA BAB PEMBAHASAN.pdf Download (2998Kb) | Preview |
Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)
ABSTRAK PENGARUH DESAIN WEBSITE, E-SERVICE QUALITY, E-RECOVERY SERVICE QUALITY ECOTOURISM LAMPUNG TERHADAP KEPUASAN PENGUNJUNG (Studi di Teluk Kiluan dan Pulau Pahawang) Oleh RIZKI LAUTA SEMBIRING Penelitian ini bertujuan untuk menganalisis dan mengkaji Pengaruh Desain Website, E-Service Quality, E-Recovery Service Quality Ecotourism Lampung Terhadap Kepuasan Pengunjung di Teluk Kiluan dan Pulau Pahawang. Latar Belakang penelitian dikarenakan banyak kawasan ekowisata mulai beradaptasi dengan perkembangan teknologi yang semakin pesat tapi tidak diimbangi dengan kualitas desain Website, pelayanan elektronik yang baik, dan layanan bilamana terjadi masalah dalam pelayanan elektronik. Penelitian ini menggunakan metode penelitian kuantitatif dengan cara pendekatan korelasional. Metode pengumpulan data dilakukan dengan cara menyebar kuesioner, dokumentasi. Terdapat dua metode pengujian instrumen penelitian yaitu uji validitas dan reliablitas. Metode analisis data yang digunakan dengan Uji Korelasi dan Analisis Regresi Linier Berganda. Hasil penelitian menunjukan bahwa terdapat pengaruh yang signifikan Desain Website, E-Service Quality, E-Recovery Service Quality terhadap Kepuasan Pengunjung yaitu sebesar 0,245 dan nilai koefisien determinasi atau ( R Square) sebesar 0,090. Hal tersebut dapat disimpulkan bahwa Pengaruh Desain Website, E-Service Quality, E-Recovery Service Quality Ecotourism Lampung Terhadap Kepuasan Pengunjung di Teluk Kiluan dan Pulau Pahawang berkategori Rendah. Kata Kunci : Desain Website, E-Service Quality, E-Recovery Service Quality, Kepuasan Pengunjung, Ekowisata ABSTRACT The Effects of Website Design, E-Service Quality, E-Recovery Service Quality Ecotourism Lampung To Visitors Satisfication ( Study In The Teluk Kiluan and Pulau Pahawang Lampung ) By RIZKI LAUTA SEMBIRING The study is intended to show the Effect of Website Design, E-Service Quality, and E-Recovery Service Quality Ecotourism Lampung on Visitor Satisfaction in Kiluan Bay and Pahawang Island. The research background because many Ecotourism areas starting to adapt to increasingly rapid technological developments. However, diferrences don`t match this in the design, good electronic services, and services when problems occur in electronic services. This study uses a quantitive research method with a correlational apporach. Methods of data collection are done by distributing questionnaires and documentation. There`re two research instrument testing methods, as we known as validity and reliability tests. The data analysis method is the Correlation Test and Multiple Linear Regression Analaysis. The results showed a significant effect of Website Design, E-Service Quality, and E-Recovery Service Quality on Visitor Satisfaction, which was 0.245 and the coefficient of determination (R Square) was 0.090. It can be concluded that the Effect of Website Design, E-Service Quality, E-Recovery Service Quality Ecotourism Lampung on Visitor Satisfaction in Kiluan Bay and Pahawang Island is in a Low Category. Keyword : Website Design, E-Service Quality, E-Recovery Service Quality, Visitor Satisfication, Ecotourism
| Jenis Karya Akhir: | Skripsi |
|---|---|
| Subyek: | 300 Ilmu sosial > 330 Ekonomi > 332 Ekonomi keuangan |
| Program Studi: | Fakultas Ekonomi dan Bisnis > Prodi S1-Manajemen |
| Pengguna Deposit: | 2301108131 . Digilib |
| Date Deposited: | 15 Feb 2023 07:47 |
| Terakhir diubah: | 15 Feb 2023 07:47 |
| URI: | http://digilib.unila.ac.id/id/eprint/69337 |
Actions (login required)
 |
Lihat Karya Akhir |
