Bunga , Cahya (2025) TINGKAT PEMANFAATAN INTERNET PETANI TANAMAN HIAS DI DESA TULUS REJO KECAMATAN PEKALONGAN KABUPATEN LAMPUNG TIMUR. FAKULTAS PERTANIAN, UNIVERSITAS LAMPUNG .
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Abstract
Penelitian ini bertujuan untuk mengetahui hubungan karakteristik individu petani dengan tingkat pemanfaatan internet oleh petani tanaman hias di Desa Tulus Rejo, Kecamatan Pekalongan, Kabupaten Lampung Timur. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan sensus, melibatkan seluruh populasi petani tanaman hias di lokasi penelitian sebanyak 35 responden. Data dikumpulkan melalui wawancara menggunakan kuesioner dan dianalisis dengan uji korelasi Rank Spearman. Hasil penelitian menunjukkan bahwa faktor kekosmopolitan (X4), aktivitas penggunaan media sosial (X5), dan motivasi penggunaan media sosial (X6) memiliki hubungan yang signifikan dengan tingkat pemanfaatan internet (Y), sedangkan umur (X1), tingkat pendidikan formal (X2), dan pengalaman berusaha tani (X3) tidak menunjukkan hubungan yang nyata. Temuan ini mengindikasikan bahwa keterbukaan terhadap informasi eksternal dan intensitas penggunaan media sosial lebih berpengaruh terhadap pemanfaatan internet dibandingkan faktor demografis seperti usia atau latar belakang pendidikan. Penelitian ini memberikan implikasi penting bagi pengembangan strategi peningkatan literasi digital petani berbasis motivasi dan akses informasi. Kata kunci: Internet, Petani, Tanaman Hias This study aims to determine the relationship between individual farmer characteristics and the level of internet utilization by ornamental plant farmers in Tulus Rejo Village, Pekalongan District, East Lampung Regency. The research method used was descriptive quantitative with a census approach, involving the entire population of ornamental plant farmers in the research location as many as 35 respondents. Data were collected through interviews using a questionnaire and analyzed with the Spearman Rank correlation test. The results showed that the factors of cosmopolitanity (X4), social media usage activity (X5), and social media usage motivation (X6) had a significant relationship with the level of internet utilization (Y), while age (X1), formal education level (X2), and farming experience (X3) showed no significant relationship. This finding indicates that openness to external information and intensity of social media use have more influence on internet utilization than demographic factors such as age or educational background. This study provides important implications for the development of strategies to improve farmers' digital literacy based on motivation and access to information. Keywords Farmers, Internet, Ornamental Plants
| Item Type: | Other |
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| Subjects: | ?? 600 ?? ?? 630 ?? |
| Divisions: | Fakultas Pertanian > Prodi Agribisnis |
| Depositing User: | . . Yulianti |
| Date Deposited: | 14 Nov 2025 01:36 |
| Last Modified: | 14 Nov 2025 01:36 |
| URI: | http://digilib.unila.ac.id/id/eprint/93298 |
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