Hanif, Hardiansah (2026) ANALYZING BUSINESS STRATEGY PT BERKAH UTAMA TRANSSINDO OF NIRA JAYA ABADI GROUP IN EAST LAMPUNG WITH SWOT MATRIX APPROACH. Ekonomi dan Bisnis, Universitas Lampung.
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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)
PT Berkah Utama Transsindo (Butrans) has experienced a decline in market share, dropping from 74% in 2022 to 62% in 2023, while its competitor PT Adhitama Surya Abadi Express (ASAE) increased its share from 26% to 38%. This research analyzes Butrans's internal capabilities and external environment using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, complemented by SWOT analysis, QSPM Total Attractiveness Score to identify strategic areas that need improvement and prioritize strategies. The study calculates Internal External Matrix (IE) positioned at IV quadrant indicating a moderately strong strategic position where the company’s internal strengths somewhat outweigh external challenges. Findings reveal that Butrans’s strengths include a large fleet size and an integrated vehicle monitoring system, while weaknesses such as high operational costs and limited cargo diversification hinder adaptability. Opportunities arising from economic growth and infrastructure development contrast with threats stemming from natural disasters and increasing competition. To enhance its market position, the study recommends cost optimization, diversifying service offerings, leveraging technological advances for operational efficiency, strengthening client relationships, and establishing contingency plans to address external threats. By adopting these strategies informed by the IFE and EFE analyses, Butrans can regain market share and sustain its leadership in the East Lampung logistics sector.
| Jenis Karya Akhir: | Skripsi |
|---|---|
| Subyek: | 300 Ilmu sosial 300 Ilmu sosial > 330 Ekonomi 300 Ilmu sosial > 330 Ekonomi > 339 Makroekonomi, ekonomi makro dan topik terkait |
| Program Studi: | FAKULTAS EKONOMI DAN BISNIS (FEB) > Prodi S1-Manajemen |
| Pengguna Deposit: | 2507023254 Digilib |
| Date Deposited: | 29 Jan 2026 04:31 |
| Terakhir diubah: | 29 Jan 2026 04:31 |
| URI: | http://digilib.unila.ac.id/id/eprint/95197 |
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