?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+IKLAN+%E2%80%9CMENYALAKAN+LAMPU+UTAMA+SEPEDA+MOTOR+PADA+SIANG+HARI%E2%80%9D+TERHADAP+PERILAKU+MAHASISWA+DALAM+MEMATUHI+PERATURAN+LALU+LINTAS+DI+BANDAR+LAMPUNG&rft.creator=0816031020%2C+Arimay+Saroh&rft.subject=+&rft.description=%0D%0A%0D%0A%0D%0AABSTRAK%0D%0A%0D%0APENGARUH+IKLAN+%E2%80%9CMENYALAKAN+LAMPU+UTAMA+SEPEDA+MOTOR+PADA+SIANG+HARI%E2%80%9D+TERHADAP+PERILAKU+MAHASISWA+DALAM+MEMATUHI+PERATURAN+LALU+LINTAS+DI+BANDAR+LAMPUNG%0D%0A(Studi+pada+Mahasiswa+Jurusan+Ilmu+Komunikasi+FISIP+Unila+Angkatan+2008+Dan+2009)%0D%0A%0D%0AOleh+%0D%0AArimay+Saroh%0D%0A%0D%0ARendahnya+kesadaran+masyarakat+dalam+mematuhi+peraturan+lalu+lintas+menjadi+masalah+utama+saat+ini.+Terbukti+dari+tingginya+angka+pelanggaran+yang+dilakukan+oleh+masyarakat%2C+khususnya+pelajar+dan+mahasiswa+yaitu+sebanyak+300+kasus+pelanggaran+lalu+lintas+di+bulan+November+2011.%0D%0APenelitian+ini+dikaji+menggunakan+teori+penyuluhan.+Dengan+menggunakan+pendekatan+kuantitatif+dengan+menggunakan+metode+survey+yang+bertujuan+untuk+mengukur+besar+pengaruh+iklan+%E2%80%9CMenyalakan+lampu+utama+kendaraan+sepeda+motor+pada+siang+hari%E2%80%9D+terhadap+perilaku+mahasiswa+dalam+mematuhi+peraturan+lalu+lintas.%0D%0AHasil+penelitian+dihitung+menggunakan+rumus+Product+Moment%2C+dengan+hasil+korelasi+sebesar+0%2C323.+Jadi+pada+penelitian+ini+terdapat+pengaruh+pesan+iklan+Banner%2FBillboard+%E2%80%9CMenyalakan+Lampu+Utama+Sepeda+Motor+pada+Siang+Hari%E2%80%9D+terhadap+perilaku+mahasiswa+ilmu+komunikasi+FISIP+UNILA+angkatan+2008+dan+2009++dalam+berlalu+lintas.%0D%0APengolahan+pesan+yang+menarik+membuat+pesan+tersebut+mudah+diterima+oleh+mahasiswa.+Dengan+demikian+menghasilkan+pengaruh+yang+tinggi+pada+perilaku+mahasiswa+dalam+mematuhi+peraturan+lalu+lintas.%0D%0A%0D%0AKata+Kunci+%3A+Lalu+lintas%2C+Peraturan+%E2%80%9CMenyalakan+lampu+utama+pada+siang+hari%E2%80%9D%2C+Perilaku%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0ATHE+EFFECT+OF+%E2%80%9CLIGHT+ON%E2%80%9D++CAMPAIGN+TOWARD+THE+TRAFFIC+REGULATION+OBEDIENCE+OF+STUDENTS+ON+THE+STREET%0D%0A(Study+in+Communication+Students+Of+University+Of+Lampung+Class+Of+2008+And+2009)%0D%0A%0D%0AThe+lack+of+awareness+of+traffic+regulation+obedience+in+society+has+been+becoming+problem+to+police+organization.+This+was+proven+by+the+high+number+of+traffic+infringement+by+society%2C+especially+by+students+and+college+students%2C+which+were+300+cases+in+November+2011.%0D%0AThe+main+theory+of+this+research+is+Counseling+theory.+This+is+a+quantitative+research+where+it+used+survey+method+to+measure+the+effect+of+%E2%80%9CLight+On%E2%80%9D+billboard+campaign+toward+the+traffic+regulation+obedience+of+students+on+the+street.%0D%0AThe+result+of+this+research+was+counted+by+using+Product+moment+formula%2C+and+as+the+result+was+known+that+there+was+effect+of+%E2%80%9CLight+On%E2%80%9D+billboard+campaign+toward+the+traffic+regulation+obedience+of+Communication+Students+of+University+of+Lampung+class+of+2008+and+2009.%0D%0AA+good+message+composing+made+this+campaign+was+accepted+easily+by+college+students.+As+result%2C+there+was+significant+effect+of+the+billboard+campaign+toward+the+traffic+regulation+obedience+of+college+students.%0D%0A%0D%0AKeywords%3A+Traffic%2C+%E2%80%9CLight+On%E2%80%9D+Regulation%2C+Behavior%0D%0A&rft.date=2012-02-05&rft.type=Skripsi&rft.type=PeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F4%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F5%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F6%2FMOTTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F7%2FPEBGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F8%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F9%2FPERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F10%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F11%2FSAN%2520WACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F12%2FSurat%2520Pernyataan%2520.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F13%2FBAB%2520I%2520.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F14%2FBAB%2520II%2520.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F15%2FBAB%2520III%2520.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10063%2F16%2FBAB%2520IV%2520.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2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