?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CUSTOMER+RELATIONSHIP%0D%0AMANAGEMENT+TERHADAP+LOYALITAS+PELANGGAN%0D%0A(Studi+pada+Pelanggan+PT.+Astra+International+Tbk-Toyota%0D%0AAUTO+2000+di+Bandar+Lampung)&rft.creator=Desi+Anggraini%2C+1016051002&rft.subject=+&rft.subject=J+General+legislative+and+executive+papers&rft.description=PENGARUH+CUSTOMER+RELATIONSHIP+MANAGEMENT+(CRM)%0D%0ATERHADAP+LOYALITAS+PELANGGAN+(Studi+Pada+Pelanggan+PT.+Astra%0D%0AInternational+Tbk-Toyota+AUTO+2000+di+Bandar+Lampung)%0D%0ADesi+Anggraini%0D%0AJurusan+Administrasi+Bisnis%2C+Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%0D%0AUniversitas+Lampung%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+seberapa+besar+pengaruh+variabel%0D%0Ateknologi%2C+karyawan%2C+proses+dan+pengetahuan+dan+pemahaman+secara+parsial+terhadap%0D%0Aloyalitas+pelanggan+PT.+Astra+International+Tbk-Toyota+AUTO+2000+dan+yang+kedua%0D%0Auntuk+mengetahui+seberapa+besar+pengaruh+variabel+teknologi%2C+karyawan%2C+proses+dan%0D%0Apengetahuan+dan+pemahaman+secara+simultan+terhadap+loyalitas+pelanggan+PT.+Astra%0D%0AInternational+Tbk-Toyota+AUTO+2000.%0D%0AJenis+penelitian+yang+digunakan+adalah+eksplanatif.+Populasi+penelitian+ini+adalah%0D%0Apelanggan+PT.+Astra+International+Tbk-Toyota+AUTO+2000+Raden+Intan+Bandar%0D%0ALampung.+Customer+Relationship+Management+(CRM)+diimplementasikan+dalam%0D%0Aempat+faktor+kunci+yaitu+teknologi+(X1)%2C+karyawan+(X2)%2C+proses+(X3)+dan%0D%0Apengetahuan+dan+pemahaman+(X4).+Perusahaan+yang+menerapkan+strategi+CRM+ini%0D%0Aadalah+AUTO+2000+Raden+Intan+Bandar+Lampung.+Setelah+dilakukan+tinjauan%0D%0Apustaka+dan+penyusunan+hipotesis%2C+data+dikumpulkan+melalui+metode+kuesioner+yang%0D%0Adisebarkan+kepada+97+orang+responden.+Teknik+pengolahan+data+analisis+regresi+linear%0D%0Aberganda+menggunakan+SPSS+16.0.+Berdasarkan+hasil+perhitungan+dan+pembahasan%0D%0Auji+t+dapat+disimpulkan+bahwa+variabel+karyawan+dan+pengetahuan+dan+pemahaman%0D%0Aberpengaruh+signifikan+terhadap+loyalitas+pelanggan.+Pada+variabel+teknologi+dan%0D%0Aproses+tidak+berpengaruh+signifikan+terhadap+loyalitas+pelanggan.+Berdasarkan+hasil%0D%0Auji+f+yang+telah+dilakukan%2C+di+peroleh+nilai+f+tabel+sebesar+3%2C960+dan+f+hitung+sebesar%0D%0A5%2C078%2C+maka+f+hitung+%3E+f+tabel+yang+artinya+bahwa+ada+pengaruh+secara+simultan%0D%0Aantara+teknologi+(X1)%2C+karyawan+(X2)%2C+proses+(X3)+dan+pengetahuan+dan+pemahaman%0D%0A(X4)+terhadap+loyalitas+pelanggan+AUTO+2000+Raden+Intan+Bandar+Lampung.%0D%0AKata+kunci+%3A+Customer+Relationship+Management+(CRM)%2C+loyalitas+pelanggan%0D%0ACUSTOMER+RELATIONSHIP+MANAGEMENT+(CRM)+EFFECT+TOWARDS%0D%0ACUSTOMER%E2%80%99S+LOYALTY+(a+Study+of+Consumer+of+PT.+Astra+International+Tbk-%0D%0AToyota+AUTO+2000)%0D%0ADesi+Anggraini%0D%0ADepartment+of+Business+Administration%2C+Faculty+of+Social+and+Political+Sciences%0D%0AUniversity+of+Lampung%0D%0AAbstrak%3A+Purpose+of+this+research+is+to+find+out+how+big+4+main+factors+effect+as%0D%0Asimultaneous+customer%E2%80%99s+loyalty+to+the+company.+And+the+second+one+is+to+find+out%0D%0Ahow+big+4+main+factors+effect+as+partial+customer%E2%80%99s+loyalty+to+the+company.%0D%0AResearch+type+that+is+used+is+explanative+research.+Population+of+this+type+of+research%0D%0Ais+the+customer+of+PT.+Astra+International+Tbk-Toyota+AUTO+2000+Raden+Intan%0D%0ABandar+Lampung.+Customer+Relationsip+Management+(CRM)+to+implement+the%0D%0Astrategy%2C+needs+4+main+factors%2C+technology%2C+employees%2C+process+and+knowledge+and%0D%0Ainsight.+One+of+companies+that+is+using+this+CRM+strategy+is+AUTO+2000+Raden+Intan%0D%0ABandar+Lampung.+After+a+literature+review+and+hypothesis+formulation%2C+data+were%0D%0Acollected+through+questionnaires+distributed+method+to+97+respondents.+The+analysis%0D%0Atechnique+used+in+this+research+is+a+double+linear+analysis+using+SPSS+16.0.+Based+on%0D%0Athe+calculation+and+discussion+t+test+can+be+concluded+that+the+variabel+of+eployess%0D%0Aand+their+knowledge+and+insight+of+significant+effect+on+customer+loyalty.+The%0D%0Atechnology+and+process+variables+had+no+significant+effect+on+customer+loyalty.+Based%0D%0Aon+test+results+f+that+has+been+done%2C+the+value+of+3%2C960+f+tabel+and+f+count+of+5%2C078%2C%0D%0Athen+f+count+%3E+f+tabel%2C+which+means+that+there+is+a+simultaneous+influence+of%0D%0Atechnology%2C+people%2C+processes+and+knowledge+and+insight+of+customer+loyalty+AUTO%0D%0A2000+Raden+Intan+Bandar+Lampung.%0D%0AKeywords+%3A+Customer+Relationship+Management+(CRM)%2C+customer+loyalty&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2015-04-29&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10115%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10115%2F2%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10115%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10115%2F4%2FMENYETUJUI.pdf&rft.for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