?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=EFEKTIFITAS+IKLAN+POLITIK+MEDIA+CETAK+HARIAN+LAMPUNG+TENTANG+PEMILIHAN+GUBERNUR+LAMPUNG+TERHADAP+KHALAYAK+PEMILIH+PEMULA&rft.creator=Aris+Gunawansyah%2C+1016021007&rft.subject=J+General+legislative+and+executive+papers&rft.subject=JA+Political+science+(General)&rft.description=ABSTRAK%0D%0A%0D%0AFenomena+aktivitas+membaca+iklan+politik+di+media+cetak+harian+Lampung+merupakan+hal+yang+cukup+menarik+perhatian+karena+dinilai+dapat+membentuk+identifikasi+pemilih+pemula.+Tujuan+dari+penulisan+skripsi+ini+adalah+untuk+menjelaskan+pengaruh+aktivitas+membaca+iklan+politik+media+cetak+terhadap+identifikasi+politik+pemilih+pemula+tentang+pemilihan+Gubernur+Lampung+2014.+Tipe+penelitian+ini+menggunakan+tipe+penelitian+Eksplanatori.+Teknik+pengumpulan+data+berupa+kuisioner+dan+dokumentasi.+Hasil+penelitian+menunjukan+bahwa+aktivitas+membaca+iklan+politik+tidak+efektif+secara+signifikan+dalam+membentuk+identifikasi+politik+pemilih+pemula.+Kompetensi+politik+efektif+secara+signifikan+dalam+membentuk+identifikasi+politik+pemilih+pemula.+Kompetensi+politik+dan+aktivitas+membaca+iklan+politik+efektif+secara+signifikan+dalam+membentuk+identifikasi+politik+pemula.+Dengan+demikian+hasil+penelitian+ini+mendukung+teori.%0D%0AKata+Kunci+%3A+Efektifitas+Media+Cetak%2C+Iklan+Politik%2C+Pemilih+Pemula%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThe+phenomenon+of+political+advertising+in+the+daily+newspaper+in+Lampung+is+enough+to+attract+attention.+The+reason%2C+many+people+who+doubt+its+effectiveness%2C+especially+for+first-time+voters.+The+candidates+directly+considers+the+individual+socialization+is+more+effective+to+be+able+to+get+votes+to+get+a+number+one+seat+in+lampung%2C+but+the+fact+in+the+field+of+political+advertising+in+the+daily+Newspaper+such+as+Lampung+Post%2C+Tribune+Lampung+and+Radar+Lampung+is+inefficient+to+reach+all+people+especially+for+first-time+voters%2C+this+is+because+not+all+elements+of+society+voters+intense+consume+daily+newspaper%2C+especially+in+areas+that+are+far+from+downtown.%0D%0AThe+purpose+of+this+research+was+to+determine+and+measure+the+effectiveness+of+the+daily+newspaperin+Lampung+about+the+election+for+governor+of+Lampung+toward+beginner+voters.%0D%0AKeywords%3A+Effectivity+of+Newspaper%2C+political+advertising%2C+Beginners+Voter&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2015-04-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F9%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F11%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F10%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F4%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F5%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F6%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F106%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F8%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F12%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F13%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F14%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F18%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F107%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F16%2FBAB%2520VI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F17%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++Aris+Gunawansyah%2C+1016021007++(2015)+EFEKTIFITAS+IKLAN+POLITIK+MEDIA+CETAK+HARIAN+LAMPUNG+TENTANG+PEMILIHAN+GUBERNUR+LAMPUNG+TERHADAP+KHALAYAK+PEMILIH+PEMULA.++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F10292%2F