?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KOMUNIKASI+WORD+OF+MOUTH+TERHADAP%0D%0AKEPUTUSAN+KONSUMEN+MEMBELI+PRODUK+SOPHIE+MARTIN&rft.creator=Patricia+F.+P+Sagala%2C+1016051097&rft.subject=HB+Economic+Theory&rft.description=ABSTRAK%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+besarnya+variabel+besar+pengaruh%0D%0Akomunikasi+word+of+mouth+terhadap+keputusan+pembelian+pada+produk+Shopie%0D%0AMartin%2C+penelitian+ini+menggunakan+kusioner+sebagai+instrument+untuk%0D%0Amengambil+sampel+sebanyak+100+orang+responden%2C+yang+merupakan+Mahasiswi%0D%0AFISIP+Universitas+Lampung%2C+sementara+analisis+data+dengan+regresi+linier%0D%0Aberganda.%0D%0AHasil+analisis+data+dengan+menggunakan+regresi+linier+berganda+menunjukan%0D%0Abahwa+secara+parsial+variabel+Organic+Word+of+Mouth+(X1)+berpengaruh%0D%0Asignifikan+terhadap+keputusan+pembelian+(Y)%2C+sedangkan+variabel+Amplified+Word%0D%0Aof+Mouth+(X2)+juga+berpengaruh+signifikan+terhadap+keputusan+pembelian+(Y).%0D%0ASecara+simultan+Organic+Word+of+MouthdanAmplified+Word+ofMouthsecara%0D%0Abersama-sama+berpengaruh+signifikan+terhadap+keputusan+pembelian.+Dari%0D%0Apenelitian+ini+disimpulkan+bahwa+Word+of+mouth+dapat+memberikan+suatu%0D%0Apengaruh+terhadap+perilaku+konsumen+dalam+suatu+proses+pengambilan+keputusan%0D%0Aakan+suatu+produk+yang+akan+dikonsumsi.+Oleh+karena+itu%2C+PT.+Sophie+Martin%0D%0Asebaiknya+dapat+meningkatkan+pelayanan+kepada+konsumen+agar+dapat%0D%0Amempengaruhi+keputusan+pembelian+Produk+Sophie+Martin.%0D%0AKata+kunci+%3A+Organic+Word+of+Mouth%2C+Amplified+Word+ofMouth%2C+Keputusan%0D%0APembelian.%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+research+aims+is+determine+the+size+of+free+variable+Word+Of+Mouth%0D%0Acommunication+influence+on+purchasing+decisions+on+products+Shopie+Martin%2C+this%0D%0Aresearch+used+a+questionnaire+as+an+instrument+for+taking+a+sample+of+100%0D%0Arespondents%2C+which+is+a+student+of+Social+and+Political+Science%2C+University+of%0D%0ALampung%2C+while+data+analysis+with+multiple+linear+regression.%0D%0AThe+results+ofdata+analysis+usingmultiple+linear+regressionshowedthat+in%0D%0ApartialOrganicWordof+Mouth(X1)+significantly+influencethe+purchase+decision(Y)%2C%0D%0Awhile+the+variableAmplifiedWordof+Mouth(X2)+alsosignificantly+influencethe%0D%0Apurchase+decision(Y).+SimultaneouslyOrganicWordof+MouthandWordof%0D%0AMouthAmplifiedtogethersignificantly+influence+thepurchase+decision.+This+study%0D%0AsuggeststhatWordof+mouthcangiveaninfluence+onconsumer+behaviorinadecisionmaking%0D%0Aprocesswill+beaproduct+to+beconsumed.Therefore%2C+PT.+Sophie+Martin%0D%0Ashould+be+able+to+improve+service+to+consumers+in+order+to+influence+purchasing%0D%0Adecisions+Products+Sophie+Martin.%0D%0AKeywords%3A+Organic+Word+of+Mouth%2C+Amplified+Word+of+Mouth%2C+Purchasing%0D%0ADecision.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2015-06-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F105%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F104%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F4%2FMENYETUJUI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F5%2FMENGESAHKAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F6%2FSURAT%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F7%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F8%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F9%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F10%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F12%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F13%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F110%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F14%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F109%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F111%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F17%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F18%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10372%2F19%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++Patricia+F.+P+Sagala%2C+1016051097++(2015)+PENGARUH+KOMUNIKASI+WORD+OF+MOUTH+TERHADAP+KEPUTUSAN+KONSUMEN+MEMBELI+PRODUK+SOPHIE+MARTIN.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.re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