?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STUDI+PREFERENSI+KONSUMEN+TERHADAP+GULA+SEMUT+KELAPA+DI%0D%0AUNIVERSITAS+LAMPUNG%0D%0A&rft.creator=Putri+Pertiwi%2C+1014051045&rft.subject=+&rft.subject=Pertanian+(+Umum+)&rft.description=ABSTRAK%0D%0ASTUDI+PREFERENSI+KONSUMEN+TERHADAP+GULA+SEMUT+DI+UNIVERSITAS+LAMPUNG%0D%0AOleh%0D%0APUTRI+PERTIWI%0D%0AGula+merah+sebagai+bahan+pemanis+alami+masih+banyak+digunakan+oleh+masyarakat+karena+memiliki+aroma+dan+rasa+yang+khas+karamel+palma.+Namun+gula+merah+cetak+memiliki+kekurangan%2C+diantaranya+mudah+meleleh+dan+menjamur+bila+disimpan+dalam+waktu+lama%2C+juga+kurang+praktis+dalam+penggunaannya.+Salah+satu+cara+untuk+mengatasi+kelemahan+gula+merah+cetak+adalah+memodifikasi+bentuknya+menjadi+granula-granula+atau+kristal+dan+sering+sebagai+gula+semut.+Gula+semut+memiliki+banyak+kelebihan+dibandingkan+gula+merah+cetak%2C+namun+penggunaan+gula+semut+dimasyarakat+masih+sangat+terbatas%2C+karena+minimnya+pengetahuan+tentang+gula+semut.+Penelitian+ini+bertujuan+untuk+mengetahui+faktor-faktor+penentu+preferensi+konsumen+terhadap+produk+gula+semut+kelapa+dan+kesukaanya+pada+atribut-atribut+sensori+produk+seperti+rasa%2C+aroma+dan+bentuk+dari+gula+semut%2C+serta+harapan+konsumen+terhadap+gula+semut+kelapa.+Metode+yang+digunakan+dalam+penelitian+ini+adalah+metode+survei%0D%0Amenggunakan+kuesioner.+Data+yang+didapat+dari+hasil+survei+preferensi+konsumen+selanjutnya+dilakukan+analisis+faktor+menggunakan+metode+Kaiser-Mayer-Olkin+(KMO).+Adapun+tingkat+kesukaan+responden+terhadap+gula+semut+secara+keseluruhan+dilakukan+dengan+uji+tingkat+kesukaan+skala+hedonik%2C+dan+dianalisis+lanjut+dengan+menggunakan+metode+t-test.+Hasil+penelitian+menunjukan+faktor+penentu+preferensi+gula+semut+adalah+segi+kualitas+produk%2C+meliputi+penggunaan+lebih+mudah+dan+praktis%2C+rasa+yang+lebih+manis%2C+memiliki+aroma+yang+lebih+khas%2C+memiliki+umur+simpan+yang+lebih+lama+serta+terasa+atau+Nampak+lebih+murnidan+kering.+Konsumen+sudah+puas+terhadap+warna%2C+bentuk+dan+penerimaan+keseluruhan+dari+gula+semut+yang+disajikan.+Namun+konsumen+berharap+ada+variasi+ukuran+250+g+dan+model+kemasan+sachet+dan+pouch.%0D%0AKata+kunci+%3A+analisis+faktor%2C+gula+semut%2C+preferensi%2C+uji+T%0D%0A%0D%0AABSTRACT%0D%0APREFERENCE+CONSUMERS+STUDY+OF+PALM+CRYSTAL+SUGAR+IN+UNIVERSITY+OF+LAMPUNG%0D%0ABy%0D%0APUTRI+PERTIWI%0D%0APalm+sugar+as+a+natural+sweetener+still+used+by+most+of+people+in+society+because+of+the+flavour+and+the+special+taste+from+palm+caramel.+However%2C+palm+sugar+has+its+own+weaknesses%2C+such+as+easy+to+melt+and+moldy+if+we+keep+in+a+long+time+saving%2C+and+it+less+practical+in+using.+One+of+the+way+to+solve+of+palm+sugar%E2%80%99s+weaknesses+is+by+modified+the+shape+of+palm+sugar+to+granulates+or+cristal+called+as+palm+crystal+sugar.+Palm+crystal+sugar+has+more+strengthness+than+palm+sugar%2C+but+the+utilizing+of+palm+crystal+sugar+in+society+are+still+limited+because+of+the+limited+information+of+palm+crystal+sugar.+This+research+is+supposed+to+know+the+determinants+of+consumer+preference+towards+products+of+palm+crystal+sugar+and+fondness+for+the+sensory+attributes+of+the+product+such+as+taste%2C+flavour+and+shape+of+palm+crystal+sugar%2C+as+well+as+consumer+expectations+for+palm+crystal+sugar.+This+research+use+survey+method+by+using+quesioner.+Data+gotten+from+preference+consumers+survey+then+do+the+%E2%80%98analyze+factor%E2%80%99+by+using+Kaiser-Mayer-Olkin%0D%0A(KMO)+method.+Meanwhile+the+level+of+respondences+pleasure+toward+palm+crystal+sugar+do+by+hedonic+test.+The+result+of+hedonic+test+will+be+analyze+by+using+t-test+method.+The+results+showed+determinants+of+palm+crystal+sugar+preference+is+in+quality+product%2C+it+is+including+more+convenient+and+practical+to+use%2C+sweeter+taste%2C+has+a+distinctive+aroma%2C+have+longer+shelf+life+and+more+pure+or+dry.+Consumers+are+satisfied+with+the+color%2C+shape+and+the+overall+acceptance+of+the+palm+crystal+sugar+which+presented.+However%2C+consumer+hope+that+there+are+variations+in+the+size+250+g+and+in+packaging+such+sachet+and+pouches.%0D%0AKeywords+%3A+factor+analys%2C+palm+crystal+sugar%2C+preference%2C+t-test&rft.publisher=Fakultas+Pertanian&rft.date=2015-04-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10457%2F19%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10457%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10457%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10457%2F4%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10457%2F5%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10457%2F6%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10457%2F7%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier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