%A 1323012021 Agusmanto
%T MANAJEMEN HUBUNGAN SEKOLAH
DENGAN MASYARAKAT
(Studi Kasus di SDN 1 Soponyono Wonosobo Tanggamus)
%X Penilitian ini bertujuan untuk menganalisis dan mendeskripsikan manajemen
hubungan sekolah dengan masyarakat yaitu: (1) analisis kebutuhan sekolah; (2)
penyusunan program; (3) pembagian tugas pelaksana; dan (4) pelaksanaan
kegiatan humas; 5) monitoring dan evaluasi hubungan sekolah dengan masyarakat
di SDN 1 Soponyono. Penelitian ini menggunakan rancangan kualitatif
fenomenologi, yang bersumber pada pengamatan di lapangan, dokumentasi dan
wawancara. Data dianalisis dengan model interatif untuk selanjutnya diambil
kesimpulan. Hasil penelitian adalah: (1) Analisis kebutuhan sekolah hubungan
sekolah dengan masyarakat dengan prosedur mendekteksi masalah yang ada di
sekolah, program humas yang terkait dengan pengembangan pendidikan, isu-isu
yang ada di sekolah; (2) Penyusunan program hubungan sekolah dengan
masyarakat dan langkah penyusunan program yaitu telah merinci sasaran dan
tujuan, tindakan yang diambil, serta waktu dan biaya yang dibutuhkan; (3)
Pembagian tugas pelaksanaan hubungan sekolah dengan masyarakat dengan halhal
apa yang dilakukan, pembagian pekerjaan, dan mekanisme kerukunan satu
sama lain; (4) Pelaksanaan kegiatan hubungan sekolah dengan masyarakat
berjalan dengan adanya pengarahan yang bersinergi dari koordinasi, motivasi,
komunikasi, dan sampai pada pemberian pengarahan/pembinaan; (5) Monitoring
dan evaluasi hubungan sekolah dengan masyarakat meliputi penentuan standar
hasil kerja, pengukuran hasil pekerjaan, hasil evaluasi terhadap kebutuhan sekolah
dalam peningkatan kualitas pembelajaran sudah berjalan, tapi masih perlu
ditingkatkan, kususnya dalam penentuan standar hasil kerja secara tertulis, dan
ditemukan beberapa masalah dan kendala dari masyarakat yang belum
memahami tentang pendidikan.
Kata Kunci: hubungan sekolah, masyarakat, manajemen sekolah


This study aims to analyze and describe the management of schools relations with
community, namely: (1) the analysis of school needs; (2) programming; (3) the
division of executive tasks; and (4) implementation of public relations activities;
(5) monitoring and evaluation of the school relations with the community at SDN
1 Soponyono. This study uses a qualitative design of phenomenology, which is
based on field observation, documentation and interview. The data is analyzed by
an interactive model and then taken by conclusion. The results of the study were:
(1) analysis of school needs on school relationship with the community in with the
procedures that detect the existing problems in school, a public relations program
related to the development of education, current issues that exist in school; (2) The
programs preparation of school relations with community and programming steps
that have detailed the goals and objectives, action taken, as well as the time and
cost needed; (3) The division of tasks execution of school relations with the public
ran with the procedure of what things were done, the division of labor, and
mechanisms harmony with each other; (4) The activities implementation of school
relations with the public run to procedure, the direction of the synergy of
coordination, motivation, communication and to providing guidance / coaching;
(5) Monitoring and evaluation of the school relationship with the community
includes setting standards of work, measuring the results of work, the evaluation
results of the school needs in improving the quality of learning that is already
running, but it still needs to be improved, especially in setting standards in written
work, and found several problems and constraints of people who do not
understand about education.
Keywords: school relations, community relations. school management
ii
%D 2015
%I Universitas Lampung
%L eprints10463