?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=MEMBANGUN+LOYALITAS+MEREK+MELALUI+KEPERCAYAAN+MEREK%2C+KARAKTERISTIK+MEREK%2C+DAN+KARAKTERISTIK+HUBUNGAN+PELANGGAN-MEREK+(Studi+Pada+Pelanggan+Bedak+Muka+Pixy+di+Bandar+Lampung)&rft.creator=Eka+Ratna+Sari%2C+1116051021&rft.subject=+&rft.subject=H+Social+Sciences+(General)&rft.description=ABSTRAK%0D%0AMEMBANGUN+LOYALITAS+MEREK+MELALUI+KEPERCAYAAN+MEREK%2C+KARAKTERISTIK+MEREK%2C+DAN+KARAKTERISTIK+HUBUNGAN+PELANGGAN-MEREK+(Studi+Pada+Pelanggan+Bedak+Muka+Pixy+di+Bandar+Lampung)%0D%0AOleh%0D%0AEka+Ratna+Sari%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+variabel+kepercayaan+merek%2C+karakteristik+merek%2C+dan+karakteristik+hubungan+pelanggan-merek+terhadap+loyalitas+merek+pada+pelanggan+pixy+di+Bandar+lampung.+Jenis+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+eksplanasi.+Penelitian+ini+menggunakan+sampel+sebanyak+100+pelanggan+pixy+yang+berbelanja+di+stokis+Bandar+lampung.+Analisis+data+dalam+penelitian+ini+menggunakan+teknik+Regresi+Linier+Berganda+dengan+alat+uji+SPSS+20.+Pengujian+hipotesis+menggunakan+uji+R%2C+Uji+F+dan+Uji+T.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+secara+simultan%2C+kepercayaan+merek%2C+karakteristik+merek%2C+dan+karakteristik+hubungan+pelanggan-merek+berpengaruh+signifikan+terhadap+loyalitas+merek.+Secara+parsial%2C+untuk+variabel+kepercayaan+merek%2C+dan+karakteristik+hubungan+pelanggan-merek+berpengaruh+signifikan+terhadap+loyalitas+merek%2C+untuk+variabel+karakteristik+merek+berpengaruh+namun+tidak+signifikan+terhadap+loyalitas+merek.%0D%0AKata+kunci%3A+Kepercayaan+merek%2C+karakteristik+merek%2C+karakteristik+hubungan+pelanggan-merek%0D%0A%0D%0AABSTRACT%0D%0ABUILDING+BRAND+LOYALTY+THROUGH+BRAND+TRUST%2C+BRAND+CHARACTERISTICS+AND+CHARACTERISTICS+OF+CUSTOMER+-+BRAND+RELATIONSHIP%0D%0A(A+Study+on+Face+Powder+Pixy+Customer+in+Bandar+Lampung)%0D%0ABy%0D%0AEka+Ratna+Sari%0D%0AThis+study+aimed+to+determine+the+effect+of+brand+trust+variables%2C+brand+characteristics%2C+and+characteristics+of+customer-brand+relationship+towards+brand+loyalty+of+pixy+customers+in+Bandar+Lampung.+The+type+of+this+research+was+explanatory.+This+study+used+100+customers+who+shopped+at+stockist+pixy+Bandar+Lampung+as+samples.+Analysis+of+the+data+in+this+study+used+the+technique+of+Multiple+Linear+Regression+testing+tool+SPSS+20.+Hypothesis+testing+used+R+test%2C+test+and+test+F+T.%0D%0AResults+of+this+study+showed+that+simultaneously%2C+brand+trust%2C+brand+characteristics%2C+and+characteristics+of+customer-brand+relationships+have+significant+effect+on+brand+loyalty.+Partially%2C+for+the+variable+of+brand+trust+and+customer-brand+relationships+characteristics+influence+brand+loyalty+significantly%2C+for+brand+characteristics+variable+has+influence+on+brand+loyalty+but+not+significant.%0D%0AKeywords%3A+brand+trust%2C+brand+characteristics%2C+characteristics+of+customer-brand+relationships.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2015-06-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F2%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F4%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F8%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F9%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F5%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F6%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F7%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F10%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F11%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F12%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F13%2FDAFTAR%2520LAMPIRAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F14%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F15%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F16%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F20%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F18%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F17%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10479%2F19%2FDAFTAR%2520PUSTAKA.pdf&rft.identi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