%0 Generic
%9 Other
%A RIFKI FITRIA SAPUTRI, 1116051068
%C UNIVERSITAS LAMPUNG
%D 2015
%F eprints:10480
%I FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
%T DIMENSI NILAI TERHADAP KEPUASAN KONSUMEN PRIA  PENGGUNA SEPEDA MOTOR MATIC HONDA DI BANDAR LAMPUNG  (studi pada mahasiswa padaUniversitas Lampung)
%U http://digilib.unila.ac.id/10480/
%X ABSTRAK    Penelitian ini bertujuan untuk mengetahui pengaruh emotional value, social value,  quality/performance value, dan price/value of money terhadap kepuasan  konsumen pria pengguna sepeda motor matic honda. jenis penelitian  eksplanatory, pengambilan sampel dengan purposive dan aksidental. Penelitian ini  menggunakan spss 20, dan analisis data menggunakan analisis regresi linear  berganda. Hasil penelitian menunjukkan secara bersama-sama (simultan) variabel  emotional value, social value, quality/performance value dan price/value of  money berpengaruh signifikan terhadap kepuasan konsumen. Secara parsial  variabel quality/performance value dan price/value of money berpengaruh  signifikan terhadap kepuasan konsumen. Sedangkan variabel emotional value dan  social value berpengaruh tidak signifikan terhadap kepuasan konsumen.  Kata Kunci: emotional value, social value, quality/performance value, price/value  of money, kepuasan konsumen    ABSTRACT  DIMENSIONS VALUE ON CONSUMER SATISFACTION MEN USER  MATIC HONDA MOTORCYCLE IN BANDAR LAMPUNG  (study in University of Lampung)  By  RIFKI FITRIA SAPUTRI  This research aims to determine the effect of emotional value, social value, quality  / performance value, and the price / value of money on consumer satisfaction man  matic honda motorcycle users. Types of explanatory research, with purposive  sampling and accidental. This research uses SPSS 20, and the analysis of data  using multiple linear regression analysis. The results of this research show  simultaneously the variable emotional value, social value, quality / performance  value and the price / value of money significantly influence consumer satisfaction.  Partial variable quality / performance value and the price / value of money  significantly influence consumer satisfaction. While variable emotional value and  social value not significant effect on consumer satisfaction.  Keyword: emotional value, social value, quality/performance value, price/value  of money, consumer satisfaction