creators_name: RIFKI FITRIA SAPUTRI, 1116051068
creators_id: rifkifitriasaputri24@gmail.com
type: other
datestamp: 2015-06-26 03:42:45
lastmod: 2015-06-26 03:42:45
metadata_visibility: show
title: DIMENSI NILAI TERHADAP KEPUASAN KONSUMEN PRIA
PENGGUNA SEPEDA MOTOR MATIC HONDA DI BANDAR LAMPUNG
(studi pada mahasiswa padaUniversitas Lampung)
ispublished: pub
subjects: HB
subjects: HJ
full_text_status: restricted
abstract: ABSTRAK

Penelitian ini bertujuan untuk mengetahui pengaruh emotional value, social value,
quality/performance value, dan price/value of money terhadap kepuasan
konsumen pria pengguna sepeda motor matic honda. jenis penelitian
eksplanatory, pengambilan sampel dengan purposive dan aksidental. Penelitian ini
menggunakan spss 20, dan analisis data menggunakan analisis regresi linear
berganda. Hasil penelitian menunjukkan secara bersama-sama (simultan) variabel
emotional value, social value, quality/performance value dan price/value of
money berpengaruh signifikan terhadap kepuasan konsumen. Secara parsial
variabel quality/performance value dan price/value of money berpengaruh
signifikan terhadap kepuasan konsumen. Sedangkan variabel emotional value dan
social value berpengaruh tidak signifikan terhadap kepuasan konsumen.
Kata Kunci: emotional value, social value, quality/performance value, price/value
of money, kepuasan konsumen

ABSTRACT
DIMENSIONS VALUE ON CONSUMER SATISFACTION MEN USER
MATIC HONDA MOTORCYCLE IN BANDAR LAMPUNG
(study in University of Lampung)
By
RIFKI FITRIA SAPUTRI
This research aims to determine the effect of emotional value, social value, quality
/ performance value, and the price / value of money on consumer satisfaction man
matic honda motorcycle users. Types of explanatory research, with purposive
sampling and accidental. This research uses SPSS 20, and the analysis of data
using multiple linear regression analysis. The results of this research show
simultaneously the variable emotional value, social value, quality / performance
value and the price / value of money significantly influence consumer satisfaction.
Partial variable quality / performance value and the price / value of money
significantly influence consumer satisfaction. While variable emotional value and
social value not significant effect on consumer satisfaction.
Keyword: emotional value, social value, quality/performance value, price/value
of money, consumer satisfaction
date: 2015-06-15
date_type: published
publisher: FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
place_of_pub: UNIVERSITAS LAMPUNG
institution: UNIVERSITAS LAMPUNG
department: FISIP
thesis_type: other
citation:   RIFKI FITRIA SAPUTRI, 1116051068  (2015) DIMENSI NILAI TERHADAP KEPUASAN KONSUMEN PRIA PENGGUNA SEPEDA MOTOR MATIC HONDA DI BANDAR LAMPUNG (studi pada mahasiswa padaUniversitas Lampung).  FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.     
document_url: http://digilib.unila.ac.id/10480/1/ABSTRAK.pdf
document_url: http://digilib.unila.ac.id/10480/2/ABSTRACT.pdf
document_url: http://digilib.unila.ac.id/10480/21/COVER%20DALAM.pdf
document_url: http://digilib.unila.ac.id/10480/3/MENYETUJUI.pdf
document_url: http://digilib.unila.ac.id/10480/4/MENGESAHKAN.pdf
document_url: http://digilib.unila.ac.id/10480/5/SURAT%20PERNYATAAN.pdf
document_url: http://digilib.unila.ac.id/10480/6/RIWAYAT%20HIDUP.pdf
document_url: http://digilib.unila.ac.id/10480/7/PERSEMBAHAN.pdf
document_url: http://digilib.unila.ac.id/10480/8/MOTO.pdf
document_url: http://digilib.unila.ac.id/10480/9/SANWACANA.pdf
document_url: http://digilib.unila.ac.id/10480/11/DAFTAR%20TABEL.pdf
document_url: http://digilib.unila.ac.id/10480/12/DAFTAR%20LAMPIRAN.pdf
document_url: http://digilib.unila.ac.id/10480/13/DAFTAR%20GAMBAR.pdf
document_url: http://digilib.unila.ac.id/10480/14/DAFTAR%20GRAFIK.pdf
document_url: http://digilib.unila.ac.id/10480/22/DAFTAR%20ISI.pdf
document_url: http://digilib.unila.ac.id/10480/15/BAB%20I.pdf
document_url: http://digilib.unila.ac.id/10480/25/BAB%20II.pdf
document_url: http://digilib.unila.ac.id/10480/23/BAB%20III.pdf
document_url: http://digilib.unila.ac.id/10480/24/BAB%20V.pdf
document_url: http://digilib.unila.ac.id/10480/19/BAB%20IV.pdf
document_url: http://digilib.unila.ac.id/10480/17/DAFTAR%20PUSTAKA.pdf