@mastersthesis{eprints10747,
           month = {Juli},
           title = {POSITIONING DAN PERSONAL BRANDING PASANGAN KONTESTAN POLITIK YANG DIMODERATORI VIRAL MARKETING SERTA PENGARUHNYA TERHADAP PERILAKU PEMILIH PEMULA DALAM MENENTUKAN PILIHAN PADA PEMILIHAN PRESIDEN TAHUN 2014 (Studi pada Mahasiswa di Bandar Lampung)},
          school = {Universitas Lampung},
          author = {1326061030 Prasetya Nugeraha},
            year = {2015},
             url = {http://digilib.unila.ac.id/10747/},
        abstract = {The problem in this research is how much Positioning And Personal branding Contestant Couple moderated Political Viral Marketing influce Starter Voters Behavior In Presidential Election 2014. The purpose of this study was to determine how much Positioning And Personal branding Contestant Couple moderated Political Viral Marketing influce Starter Voters Behavior In Presidential Election 2014. Type of this research is explanatory with approach quantitative methods. Samples in this study were students in Bandar Lampung of 100 respondents. Results of this study are variable positioning and branding personal variables significantly influence voter behavior if moderated by variable viral marketing. Voters will not be affected when the political contestants formed only on positioning that campaign team making and personal branding by the political contestants.}
}