?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KAMPANYE+HITAM+MELALUI+MEDIA+MASSA+TERHADAP+PILIHAN+PEMILIH+PEMULA+PADA+PILPRES+2014%0D%0A(Studi+Pada+Dusun+Purworejo+Dan+Srirejo+Kelurahan+Branti+Raya+Kecamatan+Natar)&rft.creator=Lilian+Oktaviani%2C+1116011045&rft.subject=HM+Sociology&rft.subject=HN+Social+history+and+conditions.+Social+problems.+Social+reform&rft.description=ABSTRAK%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kampanye+hitam+melalui+media+massa+terhadap+pilihan+pemilih+pemula+pada+pilpres+2014.+Selain+itu+penelitian+ini+juga+bertujuan+untuk+menguji+teori+behavioral+sociology%2C+dimana+teori+ini+mencoba+menerangkan+bahwa+kejadian+yang+terjadi+akibat+dari+tingkah+laku+aktor+mempengaruhi+tingkah+laku+aktor+lainnya+dimasa+yang+akan+datang.+Penelitian+dilakukan+pada+pemilih+pemula+dusun+Purworejo+dan+dusun+Srirejo+Desa+Brani+Raya.+Tipe+penelitian+ini+adalah+dengan+menggunakan+metode+deskriptif+dengan+pendekatan+kuantitatif.+Sampel+penelitian+adalah+92+responden.+Teknik+analisa+dilakukan+dengan+uji+analisa+regresi+sederhana+melalui+program+statistika+SPSS.+Berdasarkan+hasil+penelitian+dan+kuesioner+yang+telah+dibagikan+pada+responden+maka+didapat+bahwa+terdapat+pengaruh+antara+kampanye+hitam+melalui+media+massa+terhadap+pilihan+pemilih+pemula.+Artinya+Semakin+meningkat+intensitas+kegiatan+atau+pemberitaan+yang+dilakukan+berulang-ulang+maka+akan+mempengaruhi+pilihan+pemilih+pemula.+Sehingga+berubahnya+pilihan+pemilih+pemula+disebabkan+oleh+kegiatan+kampanye+hitam+melalui+media+massa.+Dan+kampanye+hitam+melalui+media+massa+terhadap+pilihan+pemilih+pemula+mempunyai+hubungan+yang+memiliki+searah.%0D%0AKata+kunci+%3A+kampanye+hitam%2C+media+massa%2C+pemilih+pemula.%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+study+aims+to+determine+the+effect+of+the+black+campaign+through+mass+media+on+the+choice+of+the+beginner+voters+in+the+2014+presidential+election.+In+addition%2C+this+study+is+also+aimed+to+test+the+theory+of+behavioral+sociology%2C+where+this+theory+tries+to+explain+that+the+incident+was+caused+by+the+behavior+of+actors+that+influence+other+actors+in+the+future.+This+research+was+conducted+on+the+beginner+voters+in+countryside+of+Purworejo+and+Srirejo+in+the+Brani+Raya+village.+This+type+of+research+uses+descriptive+method+with+quantitative+approach.+The+sample+involved+92+respondents.+Technical+analysis+is+done+by+using+normality+test%2C+cross+tabulation+test%2C+correlation+test+and+regression+test+through+statistical+SPSS+program.+Based+on+the+results+of+research+and+questionnaires+distributed+to+respondents%2C+it+is+found+that+there+is+influence+between+black+campaign+through+mass+media+to+the+choice+of+beginner+voters.+That+is+more+increased+intensity+of+activity+or+news+that+is+done+repeatedly+it+will+affect+the+choice+of+beginner+voters.+So+that+the+change+caused+by+the+choice+of+beginner+voters+black+campaign+activities+through+the+mass+media.+And+black+campaign+through+mass+media+to+the+choice+of+beginner+voters+have+a+relationship+that+has+a+direction..%0D%0AKeywords+%3A+black+campaign%2C+mass+media%2C+beginner+voters.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2015-06-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F3%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F2%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F5%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F4%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F6%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F10%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F7%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F9%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F8%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F13%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F11%2FDAFTAR%2520TABE1.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F12%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F14%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F15%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F17%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F16%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F20%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F18%2FBAB%2520VI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F19%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++Lilian+Oktaviani%2C+1116011045++(2015)+PENGARUH+KAMPANYE+HITAM+MELALUI+MEDIA+MASSA+TERHADAP+PILIHAN+PEMILIH+PEMULA+PADA+PILPRES+2014+(Studi+Pada+Dusun+Purworejo+Dan+Srirejo+Kelurahan+Branti+Raya+Kecamatan+Natar).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F10792%2F