?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+Penggunaan+Jejaring+Sosial+Twitter+Terhadap+Personal+Branding+Pada+Followers%0D%0A(Studi+Terhadap+Followers+Akun+Dara+Prayoga)&rft.creator=Prita+Puspitasari%2C+1116031089&rft.subject=HE+Transportation+and+Communications&rft.description=ABSTRAK%0D%0A%0D%0AKegiatan+personal+branding+semakin+terbuka+seiring+dengan+perkembangan+teknologi+internet.+Di+dunia+dengan+tingkat+kompetisi+yang+semakin+ketat%2C+mengharuskan+seseorang+untuk+semakin+cerdas+dalam+merebut+pasar+dengan+memanfaatkan+jejaring+sosial+Twitter+dalam+menunjang+keberhasilan+karirnya.+Rumusan+masalah+dalam+penelitian+ini+yaitu+seberapa+besar+%E2%80%9Cpengaruh+penggunaan+jejaring+sosial+twitter+terhadap+personal+branding+pada+followers%E2%80%9D.+Tujuan+dari+penelitian+ini+yaitu+untuk+mengetahui+seberapa+besar+pengaruh+penggunaan+jejaring+sosial+twitter+terhadap+personal+branding+pada+followers.+Penelitian+ini+merupakan+penelitian+penjelasan+dengan+metode+survei+yang+menggunakan+kuesioner+online.+Populasi+pada+penelitian+ini+followers+akun+twitter+Dara+Prayoga+sebanyak+219.470+per-tanggal+28+Maret+2015+pukul+07.01+WIB+dan+sampel+penelitian+sebanyak+100+responden.+Penelitian+ini+menggunakan+teori+uses+and+effects.+Hasil+dari+penelitian+ini+menunjukan+bahwa+ada+pengaruh+penggunaan+jejaring+sosial+twitter+terhadap+personal+branding+pada+followers+sebesar+52%2C4%25+dari+berbagai+faktor+yang+dibahas+dalam+penelitian+ini%2C+dan+47%2C6%25+lainnya+disebabkan+oleh+faktor+lain+yang+bukan+bagian+dari+penelitian+ini.+Nilai+korelasi+pengaruh+penggunaan+jejaring+sosial+twitter+terhadap+personal+branding+pada+followers+adalah+0%2C724+yang+berada+pada+rentang+tinggi.%0D%0AKata+Kunci%3A+twitter%2C+personal+branding%2C+followers%2C+uses+and+effects%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0APersonal+branding+activities+keeps+open+along+with+the+development+of+the+internet+technology.+In+the+world+with+fierce+competition%2C+requires+someone+to+be+smart+in+seizing+the+market+by+using+twitter+social+network+in+order+to+support+the+success+of+his+career.+The+synthesis+in+this+research+is+%E2%80%9Chow+big+the+influence+of+the+using+twitter+social+network+on+the+followers+personal+branding%E2%80%9D.+The+purpose+of+this+study+is+to+know+how+big+the+influence+of+using+twitter+social+network+on+the+followers+personal+branding.+The+research+is+an+explanation+by+using+online+questionnaire+survey+method.+The+population+in+this+study+(followers+of+Dara+Prayoga%E2%80%99s+account)+are+219.470+on+March%2C+2015+at+07.01+Am%2C+the+respondents+of+this+research+are+100+respondents+.This+research+uses+%E2%80%9Cuses+and+effects%E2%80%9D+theory.The+result+of+this+research+shows+that+the+use+of+twitter+social+network+influences+it%E2%80%99s+followers+personal+branding+as+52%2C4+%25+from+several+factors+in+this+research%2C+and+the+other+47.6+%25+caused+by+other+factors+that+are+not+mentioned+in+this+research.+Correlation+value+of+the+use+of+twitter+social+network+on+the+followers+personal+branding+is+0%2C724+that+are+in+high+range.%0D%0AKeyword%3A+twitter%2C+personal+branding%2C+followers%2C+uses+and+effects&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2015-06-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F3%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F2%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F4%2FHALAMAN%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F5%2FHALAMAN%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F6%2FPERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F7%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F8%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F12%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F10%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F20%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F9%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F11%2FDAFTAR%2520BAGAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F13%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F17%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F18%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F19%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F10793%2F16%2FBAB%2520V.pd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