?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+HUMAS+PEMERINTAH+KABUPATEN+LAMPUNG+SELATAN+DALAM+MEMBANGUN+CITRA+YANG+BAIK+%0D%0A(GOOD+IMAGE)&rft.creator=0446031087%2C+LUCY+AMELIA&rft.subject=+&rft.description=%0D%0A%0D%0A%0D%0AABSTRAK%0D%0A%0D%0ASTRATEGI+HUMAS+PEMERINTAH+KABUPATEN+LAMPUNG+SELATAN+DALAM+MEMBANGUN+CITRA+YANG+BAIK+%0D%0A(GOOD+IMAGE)%0D%0A%0D%0AOleh%0D%0ALUCY+AMELIA%0D%0A%0D%0AHubungan+Masyarakat+pada+instansi+pemerintahan+memiliki+peranan+yang+strategis+sebagai+penghubung+antara+pemerintah+dengan+masyarakat+secara+luas.+Sebagai+sebuah+kegiatan+komunikasi%2C+humas+juga+berfungsi+sebagai+jembatan+untuk+membangun+suasana+yang+kondusif+dengan+berbagai+stakeholders+organisasi%2C+baik+internal+maupun+eksternal+dalam+rangka+membangun+image+atau+citra+dari+organisasi+pemerintah+itu+sendiri.+%0D%0ARumusan+masalah+dalam+penelitian+ini+adalah%3A+%E2%80%9CBagaimanakah+strategi+Hubungan+Masyarakat+Pemerintah+Kabupaten+Lampung+Selatan+dalam+membangun+citra+yang+baik%3F%E2%80%9D+Tujuan+penelitian+ini+adalah+untuk+mengetahui+dan+mendeskripsikan+lebih+mendalam+tentang+strategi+Hubungan+Masyarakat+Pemerintah+Kabupaten+Lampung+Selatan+dalam+membangun+citra+yang+baik.%0D%0ATipe+penelitian+yang+digunakan+adalah+penelitian+kualitatif%2C+dengan+mengambil+informan+sebanyak+tiga+orang+dari+Bagian+Humas+Pemerintah+Kabupaten+Lampung+Selatan.+Teknik+pengumpulan+data+dilakukan+dengan+observasi%2C+wawancara+dan+dokumentasi.+Data+selanjutnya+dianalisis+secara+kualitatif%2C+dengan+tahapan+reduksi+data%2C+display+data+dan+penarikan+kesimpulan.++%0D%0AHasil+penelitian+ini+menunjukkan+bahwa%3A+(1)+Strategi+yang+dijalankan+oleh+Humas+Kabupaten+Lampung+Selatan+dalam+membangun+citra+yang+baik+dengan+media+massa%2C+yaitu+berupa+media+relations+yang+telah+berjalan+dengan+sangat+baik.+Strategi+media+relations+tersebut+yaitu+mengelola+relasi%2C+mengembangkan+strategi+dan+mengembangkan+jaringan.+Kegiatan+media+relations+yang+dilaksanakan+antara+lain+seperti+kegiatan+press+conference%2C+press+release%2C+press+tour%2C+press+interview%2C+press+gathering%2C+press+monitoring%2C+press+statement%2C+dan+press+receptions.+(2)+Strategi+dalam+membangun+citra+yang+baik+yaitu+dengan+menjalin+hubungan+harmonis+antara+Humas+Kabupaten+Lampung+Selatan+dengan+wartawan+serta+pimpinan+redaksi%2C+dapat+memperkecil+peluang+pemberitaan+yang+negatif+tentang+Pemerintah+Kabupaten+Lampung+Selatan+sehingga+citra+yang+baik+akan+dapat+dipertahankan.+Hubungan+yang+harmonis+antara+pihak+wartawan+dan+Humas+Kabupaten+Lampung+Selatan+memungkinkan+untuk+tidak+memuat+berita+dari+isu+negatif+sebelum+mendapatkan+konfirmasi+terlebih+dahulu+dari+pihak+Humas+Kabupaten+Lampung+Selatan%2C+sehingga+terdapat+rasa+saling+menghargai+antara+wartawan+dan+pimpinan+redaksi+dengan+Humas+Kabupaten+Lampung+Selatan.%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ASTRATEGY+OF+PUBLIC+RELATION+ON+SOUTH+LAMPUNG+GOVERNMENT+IN+BUILDING+GOOD+IMAGE%0D%0A%0D%0ABy+%0D%0ALUCY+AMELIA%0D%0A%0D%0APublic+relations+on+the+public+authorities+have+a+strategic+role+as+a+liaison+between+government+and+society+at+large.+As+a+communications+activities%2C+public+relations+also+serve+as+a+mediator+to+build+a+conducive+atmosphere+with+a+variety+of+organizational+stakeholders%2C+both+internally+and+externally+in+order+to+build+the+image+or+the+image+of+the+government+organization.%0D%0A%0D%0AFormulation+of+the+problem+in+this+research+is%3A+%22How+Public+Relations+strategy+of+South+Lampung+District+Government+in+building+a+good+image%3F%22+The+purpose+of+this+research+is+to+investigate+and+describe+more+in+depth+about+the+strategy+of+Public+Relations+of+South+Lampung+District+Government+in+building+a+good+image.%0D%0A%0D%0AThis+type+this+research+qualitative+research%2C+by+taking+as+many+as+three+people+from+the+informants+of+Public+Relations+Government+of+South+Lampung+Regency.+Techniques+of+data+collection+is+done+by+observation%2C+interview+and+documentation.+The+data+were+then+analyzed+qualitatively%2C+with+the+phases+reduction%2C+data+display+and+conclusions.%0D%0AThe+results+of+this+research+indicate+that%3A+(1)+Public+Relations+strategy+of+South+Lampung+District+Government+in+building+a+good+image+with+the+mass+media%2C+namely+in+the+form+of+media+relations+who+have+gone+very+well.+The+media+relations+strategy+is+to+manage+relationships%2C+develop+strategies+and+develop+networks.+Media+relations+activities+undertaken+include+activities+such+as+press+conferences%2C+press+releases%2C+press+tours%2C+press+interviews%2C+press+gathering%2C+press+monitoring%2C+press+statements%2C+and+press+receptions.+(2)+Strategy+in+building+a+good+image+of+the+harmonious+relationship+between+the+Public+Relations+of+South+Lampung+District+Government+with+reporters+and+editors%2C+can+minimize+the+chances+of+negative+news+about+South+Lampung+regency+government+so+that+a+good+image+will+be+maintained.+Harmonious+relations+between+the+journalists+a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