?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+FAKTOR+PSIKOLOGIS+KONSUMEN+YANG+MEMPENGARUHI+KEPUTUSAN++PEMBELIAN+SEPEDA+MOTOR+YAMAHA+%0D%0A(Studi+Pada+PT+Arista+Mitra+Lestari+Cabang+A.+Yani++Bandar+Lampung)%0D%0A&rft.creator=0546051035+%2C+Safitri+Oktori+Yuan&rft.subject=+&rft.description=ANALISIS+FAKTOR+PSIKOLOGIS+KONSUMEN+YANG+MEMPENGARUHI+KEPUTUSAN++PEMBELIAN+SEPEDA+MOTOR+YAMAHA+%0D%0A(Studi+Pada+PT+Arista+Mitra+Lestari+Cabang+A.+Yani++Bandar+Lampung)%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A(SKRIPSI)%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AOleh%3A+%0D%0A%0D%0ASafitri+Oktori+Yuan%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A+%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AFAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%0D%0AUNIVERSITAS+LAMPUNG%0D%0ABANDAR+LAMPUNG%0D%0A2012%0D%0A%0D%0A%0D%0A%0D%0AANALISIS+FAKTOR+PSIKOLOGIS+KONSUMEN+YANG+MEMPENGARUHI+KEPUTUSAN++PEMBELIAN+SEPEDA+MOTOR+YAMAHA+%0D%0A+(Studi+Pada+PT+Arista+Mitra+Lestari+Cabang+A.+Yani++Bandar+Lampung)%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AOleh%3A+%0D%0A%0D%0ASafitri+Oktori+Yuan%0D%0A%0D%0A%0D%0A%0D%0ASkripsi%0D%0A%0D%0ASebagai+salah+satu+syarat+untuk+mencapai+gelar+%0D%0ASARJANA+ADMINISTRASI+BISNIS+%0D%0A%0D%0APada+%0D%0A%0D%0AJurusan+Ilmu+Administrasi+Bisnis+%0D%0AFakultas+Ilmu+Sosial+dan+Ilmu+Politik%0D%0A%0D%0A%0D%0A+%0D%0A%0D%0A%0D%0A%0D%0AFAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%0D%0AUNIVERSITAS+LAMPUNG%0D%0ABANDAR+LAMPUNG%0D%0A2012%0D%0A%0D%0A%0D%0A%0D%0AABSTRAK%0D%0A%0D%0A%0D%0AANALISIS+FAKTOR+PSIKOLOGIS+KONSUMEN+YANG+MEMPENGARUHI+KEPUTUSAN++PEMBELIAN+SEPEDA+MOTOR+YAMAHA+%0D%0A+(Studi+Pada+PT+Arista+Mitra+Lestari+Cabang+A.+Yani++Bandar+Lampung)%0D%0A%0D%0A%0D%0A%0D%0AOleh%3A+%0D%0ASafitri+Oktori+Yuan%0D%0A%0D%0A%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+antara+faktor+psikologis+konsumen+terhadap+keputusan+pembelian+sepeda+motor+Yamaha+pada+PT+Arista+Mitra+Lestari+Cabang+A.+Yani.+Populasi+penelitian+ini+adalah+konsumen+yang+membeli+produk+sepeda+motor+Yamaha+pada+PT+Arista+Mitra+Lestari+Cabang+A.+Yani+selama+tiga+bulan+terakhir+tahun+2011+yang+berjumlah+567+unit.+Alat+analisis+yang+digunakan+adalah+analisis+faktor.+Hasil+penelitian+menunjukkan+bahwa+Motivasi+dengan+nilai+Zscore+0%2C834+dan+persepsi+dengan+nilai+Zscore+0%2C753+merupakan+faktor+psikologis+yang+paling+dominan+karena+menghasilkan+data+%3E+0%2C5+dan+cenderung+konstan.+Faktor+1+yang+terdiri+dari+kejujuran+petugas%2C+fasilitas+lengkap%2C+pemenuhan+harapan%2C+sumber+pengetahuan%2C+pembelian+karena+pengetahuan%2C+dan+pengaruh+keluarga+yang+dikategorikan+sebagai+faktor+sikap+dengan+nilai+Zscore+-0%2C328+dan+konsep+diri+dengan+nilai+Zscore+-0%2C321.Faktor+2+yang+terdiri+dari+prosedur+pembelian%2C+kualitas+merek%2C+kecepatan+pelayanan%2C+letak+strategis%2C+manfaat+produk+Yamaha+dapat+digolongkan+sebagai+faktor+persepsi+dengan+nilai+Zscore+0%2C753.Faktor+belajar+tidak+masuk+kedalam+faktor+psikologis+konsumen+terhadap+pembelian+sepeda+motor+karena+faktor+tersebut+tidak+masuk+dalam+faktor+yang+dominan+dan+tidak+berpengaruh+terhadap+pembelian+sepeda+motor+karena+memperoleh+nilai+Zscore+-0%2C134.+Kontribusi+varian+dari+faktor+produk+adalah+sebesar+50%2C397%25+dengan+eigen+value+2%2C062+dan+faktor+harga+sebesar+28%2C262%25+dengan+eigen+value+1%2C084.+Hal+ini+menunjukkan+bahwa+sangat+pentingnya+kualitas+produk+dan+harga+terhadap+konsumen+dalam+memutuskan+pembelian.%0D%0A%0D%0A%0D%0AKata+Kunci+%3A+Analisis+Faktor%2C+Keputusan+Pembelian%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ACONSUMER+PSYCHOLOGICAL+ANALYSIS+OF+FACTORS+%0D%0AAFFECTING+PURCHASE+DECISION+YAMAHA%0D%0A+MOTORCYCLE%0D%0A(Study+On+Sustainable+PT+Mitra+Lestari+A.+Yani+Bandar++Lampung)%0D%0A%0D%0Aby%3ASafitri+Oktori+Yuan%0D%0A%0D%0AThis+study+aims+to+determine+the+influence+of+psychological+factors+on+consumer+purchase+decisions+Yamaha+motorcycle+on+Arista+Partner+PT+Lestari+Branch+A.+Yani.+This+study+population+are+consumers+who+buy+products+Yamaha+motorcycle+on+PT+Arista+Mitra+Lestari+A.+Yani+Bandar+Lampung+during+the+last+three+months+of+2011%2C+amounting+to+567+units.+Analysis+tool+used+is+factor+analysis.+The+results+showed+that+motivation+with+Zscore+values+0.834+and+0.753+Zscore+perception+of+value+is+the+most+dominant+psychological+factor+because+it+produces+data%3E+0.5+and+tends+to+a+constant.+Factor+1+which+consists+of+officers+of+honesty%2C+full+facilities%2C+fulfillment+of+expectations%2C+sources+of+knowledge%2C+because+knowledge+of+purchase%2C+and+family+influences+are+categorized+as+a+factor+with+a+value+Zscore+-0.328+attitudes+and+self-concept+and+value+of+-0.321+Zscore.+Factor+2%2C+which+consists+of+purchasing+procedures+%2C+brand+quality%2C+speed+of+service%2C+strategic+location%2C+the+benefits+of+Yamaha+products+can+be+classified+as+perceptual+factors+with+a+value+of+0.753+Zscore.+factor+does+not+enter+into+the+study+of+psychological+factors+on+the+purchase+of+a+motorcycle+consumer+because+these+factors+are+not+included+in+the+dominant+factor+and+does+not+affect+the+purchase+of+bicycles+motor+because+the+gain+value+Zscore+-0.134.+Contributions+variants+of+factor+products+amounted+to+50.397%25+with+eigen+value+2.062+and+the+factor+price+of+28.262%25+with+eigen+value+1.084.+This+shows+that+the+critical+importance+of+product+quality+and+prices+to+consumers+in+deciding+on+a+purchase.%0D%0A%0D%0A%0D%0AKeywords%3A+Factor+Analysis%2C+Purchasing+Decision%0D%0A&rft.date=2012-02-08&rft.type=Skripsi&rft.type=PeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12535%2F1%2FBab%2520I%2520FITRI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12535%2F2%2FBAB%2520III%2520FITRI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12535%2F3%2FBAB%2520IV%2520FITRI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12535%2F4%2FBAB%2520V%2520FITRI.pdf&rft.identifier=++0546051035+%2C+Safitri+Oktori+Yuan++(2012)+ANALISIS+FAKTOR+PSIKOLOGIS+KONSUMEN+YANG+MEMPENGARUHI+KEPUTUSAN+PEMBELIAN+SEPEDA+MOTOR+YAMAHA+(Studi+Pada+PT+Arista+Mitra+Lestari+Cabang+A.+Yani+Bandar+Lampung).++UNSPECIFIED.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F12535%2F