?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PEMASARAN+GETAH+KARET+HASIL+AGROFORESTI%0D%0ADI+KELURAHAN+SUMBER+AGUNG+KECAMATAN+KEMILING%0D%0AKOTA+BANDAR+LAMPUNG&rft.creator=0714081019%2C+Tri+Restu+Indriani&rft.subject=+&rft.description=Abstrak%0D%0A%0D%0ABagi+petani+di+Kelurahan+Sumber+Agung%2C+karet+yang+diusahakan+di+lahan+hutan%0D%0Amerupakan+salah+satu+komoditas+yang+memiliki+nilai+ekonomi+tinggi%2C+namun%0D%0Apetani+karet+masih+mengalami+kendala+terutama+dalam+aspek+pemasaran.+Oleh%0D%0Akarena+itu+diperlukan+penelitian+mengenai+pemasaran+getah+karet+hasil+agroforestri%0D%0Adi+Kelurahan+Sumber+Agung.+Tujuan+dari+penelitian+ini+adalah+untuk+mempelajari%0D%0Astruktur+pasar%2C+perilaku+pasar%2C+keterpaduan+pasar+melalui+margin+pemasaran%2C%0D%0Akorelasi+harga%2C+elastisitas+transmisi+harga+dan+efisiensi+pemasaran.+Hasil%0D%0Apenelitian+menunjukkan+terdapat+2+(dua)+saluran+pemasaran+karet+di+Kelurahan%0D%0ASumber+Agung%2C+yaitu+saluran+1+(+petani%2C+pedagang+pengumpul%2C+PTPN+VII)+dan%0D%0Asaluran+2+(petani%2C+pedagang+pengumpul%2C+pedagang+di+Palembang).+Berdasarkan%0D%0Ahasil+analisis+data+diketahui+bahwa+sistem+pemasaran+karet+di+Kelurahan+Sumber%0D%0AAgung+Kecamatan+Kemiling+tidak+efisien%2C+hal+ini+ditunjukkan+oleh+penyebaran%0D%0Amargin+keuntungan+dan+Rasio+Profit+Margin+(RPM)+pada+tingkat+lembaga%0D%0Apemasaran+di+masing-masing+saluran+pemasaran+yang+tidak+merata.+Nilai+margin%0D%0Akeuntungan+berkisar+antara+Rp+4.884%2C00-Rp+9.683%2C00+dan+nilai+RPM+2%2C85+-+30%2C85.%0D%0ANilai+koefisien+regresi+untuk+pemasaran+karet+sebesar+0%2C109+dan+elastisitas%0D%0Atransmisi+sebesar+1%2C67.+Hal+ini+menunjukkan+bahwa+struktur+pasar+yang+terbentuk%0D%0Aadalah+pasar+bersaing+tidak+sempurna%2C+yaitu+terdapat+kekuatan+oligopsoni+dan%0D%0Asistem+pemasaran+berlangsung+tidak+efisien.+Oleh+karena+itu+perlu+ada+pengaturan%0D%0Aatau+intervensi+pemerintah+untuk+merubah+pasar+oligopsoni+ke+arah+pasar+bersaing%0D%0Asempurna.%0D%0AKata+Kunci+%3A+Karet%2C+Efisiensi+Pemasaran%2C+Saluran+Pemasaran.%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AAbstract%0D%0A%0D%0AFor+farmers+of+Sumber+Agung+rubber+trees+planted+in+forest+area+has+a+high%0D%0Aeconomic+value.+However+farmers+are+still+having+problems%2C+especially+in+the%0D%0Aaspect+of+marketing.+Hence+research+on+the+marketing+of+rubber+latex+harvested%0D%0Afrom+agroforestry+land+in+Sumber+Agung+Village+is+significantly+needed+to+be%0D%0Aconducted.+The+objective+of+this+research+was+to+study+the+marketing+channels%2C%0D%0Amarket+integration%2C+and+marketing+efficiency+of+rubber+latex+in+Sumber+Agung%0D%0AVillage%2C+Sub+District+of+Kemiling%2C+Bandar+Lampung.%0D%0AThe+result+of+this+research+indicated+that+the+marketing+channels+of+rubber+latex+in%0D%0ASumber+Agung+village+had+2+(two)+patterns%2C+namely+channel+1+(farmers%2C%0D%0Acollectors%2C+Goverment+Plantation+Company%2FPTPN)%2C+and+channel+2+(farmers%2C%0D%0Acollector.+Palembang).+Data+system+was+considered+inefficient+because+the%0D%0Adistribution+of+Profit+margin+and+Profit+Margin+Rasio+(RPM)+at+marketing%0D%0Aagencies+level+in+each+marketing+channels+were+not+evenly+distributed.+The+values%0D%0Aof+profit+margin+were+ranging+between+Rp+4.844%2C00+%E2%80%93+Rp+9.683%2C00+and+RPM%0D%0Avalues+were+between+2%2C85+%E2%80%93+30%2C55.+The+value+of+regression+coefficients+was+0%2C109%2C%0D%0Awith+the+transmission+elasticity+of+1+%2C67.+These+values+indicated+the+presence+of%0D%0Aimperfectly+competitive+market+structure%2C+where+there+is+oligopsoni+strength+and%0D%0Ainefficient+marketing+system.%0D%0AKeyword+%3A+Rubber%2C+Marketing+Efficiency%2C+Chanel+Marketing&rft.date=2012-02-04&rft.type=Skripsi&rft.type=PeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12537%2F1%2F1.%2520Cover%2520Luar.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12537%2F2%2F2.%2520ABSTRAK%2520%2526%2520ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12537%2F3%2F3.%2520LEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12537%2F4%2F4.%2520Riwayat%2520hidup.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12537%2F5%2F5.%2520SANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12537%2F6%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12537%2F7%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12537%2F9%2FI.%2520PENDAHULUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12537%2F10%2FII.%2520%2520TINJAUAN%2520PUSTAKA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12537%2F11%2FIII.%2520METODE%2520PENELITIAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12537%2F12%2FIV.%2520Gambaran%2520Umum.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12537%2F13%2FV.%2520Hasil%2520%2520dan%2520pembahasan.pd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