?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERILAKU+KONSUMEN+RUMAH+TANGGA+DALAM+MENGKONSUMSI%0D%0ATAHU+PUTIH+DI+KOTA+BANDAR+LAMPUNG&rft.creator=0514021010%2C+Oksa+Priatmiasih&rft.subject=+&rft.description=Abstrak%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+%3A+(1)+mengetahui+atribut-atribut+tahu+putih+yang%0D%0Adisukai+konsumen+rumah+tangga+dalam+mengkonsumsi+tahu+putih+di+Kota+Bandar%0D%0ALampung+dan+2)+Mengetahui+bagaimana+pengeluaran+rumah+tangga+untuk%0D%0Akonsumsi+tahu+putih+di+Kota+Bandar+Lampung.%0D%0APenelitian+dilakukan+di+Kota+Bandar+Lampung.+Daerah+ini+dipilih+secara+sengaja%0D%0Adengan+pertimbangan+daerah+ini+merupakan+pusat+Ibu+Kota+Propinsi+Lampung.%0D%0APengambilan+sampel+dilakukan+secara+acak+berstratifikasi+(stratified+random%0D%0Asampling).+Jumlah+sampel+dalam+penelitian+ini+adalah+76+responden.%0D%0APengumpulan+data+penelitian+dilakukan+pada+bulan+Juni-Juli+2011.+Untuk%0D%0Amenjawab+tujuan+1+digunakan+analisis+deskriptif+kuantitatif+melalui+analisis%0D%0Akonjoin+pada+program+SPSS+16.0%2C+sedangkan+tujuan+2+dengan+menggunakan%0D%0AMicrosoft+Excel.%0D%0AHasil+penelitian+menunjukkan+bahwa+%3A+(1)+atribut-atribut+yang+menjadi%0D%0Apertimbangan+konsumen+rumah+tangga+di+Kota+Bandar+Lampung+dalam+membeli%0D%0Atahu+putih+adalah+harga%2C+wama%2C+ukuran%2C+penggunaan+bahan+pengawet%2C+dan%0D%0Akekenyalan.+Atribut+utama+yang+menjadi+pertimbangan+konsumen+adalah+hama%0D%0Atahu%2C+sedangkan+atribut+yang+terakhir+adalah+penggunaan+bahan+pengawet.%0D%0AStimuli+yang+paling+disukai+konsumen+adalah+harga+murah%2C+wama+cerah%2C+ukuran%0D%0Abesar%2C+tanpa+bahan+pengawet%2C+dan+kekenyalan+lembut.+(2)+konsumen+kelas%0D%0Amenengah+bawah+mengkonsumsi+tahu+sebanyak+7%2C29+kg%2FRT%2Fbln+dengan%0D%0Apersentase+pengeluaran+sebesar+2%2C35%25+dari+total+rata-rata+pengeluaran%2C+sedangkan%0D%0Auntuk+konsumen+kelas+menengah+atas+mengkonsumsi+tahu+sebanyak+6%2C35%0D%0Akg%2FRT%2Fbln+dengan+persentase+pengeluran+sebesar+1%2C52%25+dari+total+rata-rata%0D%0Apengeluaran.%0D%0AKata+kunci%3A+atribut%2C+konjoin%2C+pola+pengeluaran+rumah+tangga%2C+tahu+putih%2C%0D%0Akonsumen+menengah+atas%2C+konsumen+menengah+bawah%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AAbstract%0D%0A%0D%0AThis+study+aimed+to+1)+Find+out+the+attributes+of+white+tofu+households+preffered%0D%0Ato+consume+white+tofu+in+Bandar+Lampung.+2)+Find+out+how+the+expenditure%0D%0Apattern+of+households+to+consume+white+tofu+in+Bandar+Lampung+city.%0D%0AThe+research+was+conducted+in+the+city+of+Bandar+Lampung+purposively+selected.%0D%0AThe+sample+was+taken+by+stratified+random+sampling.+Number+of+the+sample+in%0D%0Athis+study+was+76+respondens.+Research+data+conducted+in+June-July+2011.%0D%0AAnalysis+of+descriptive+quantitative+was+used+to+answer+the+first+purpose+by%0D%0Aanalysis+Conjoint+through+SPSS+16.0%2C+while+the+second+purpose+by+using%0D%0AMicrosoft+Excel.%0D%0AThe+results+showed+that+%3A+1).+The+atributes+that+are+considered+by+household%0D%0Aconsumers+in+buying+white+tofu+are+the+price%2C+color%2C+size%2C+use+of+preservatives+and%0D%0Asuppleness.+The+main+atributtes+which+considered+by+consumers+is+the+price+while%0D%0Athe+last+attributes+is+the+usage+of+preservatives.+Stimuli+are+most+preffered+by%0D%0Aconsumers+are+low+price%2C+bright+color%2C+large+size%2C+non+preservatives+and+soft%0D%0Asuppleness.+2)+Lower+middle+class+consumers+are+consuming+as+much+as+7%2C29%0D%0Akg%2Fhousehold%2Fmonth+with+a+persentage+of+2%2C3+persent+of+total+average%0D%0Aexpenditure%2Cwhile+for+the+upper+middle+class+consumers+eating+outas+much+as+6%2C35%0D%0Akg%2Fhousehold%2Fmonth+with+a+percentage+of+expenditure+of+1%2C52+percent+of+total%0D%0Aavarage+expenditure.%0D%0AKey+Words%3A+Attributes%2C+conjoint%2C+expenditure+patterns+ofhousehold%2C+white+tofu%2C%0D%0Aupper+middle+class%2C+lower+middle+class.&rft.date=2012-02-03&rft.type=Skripsi&rft.type=PeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12547%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12547%2F2%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12547%2F3%2FCOVER.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12547%2F4%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12547%2F5%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12547%2F6%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12547%2F7%2FPENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12547%2F8%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12547%2F9%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12547%2F10%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12547%2F11%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigili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