?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=EFFECTIVENESS+OF+THE+USE+OF+ONLINE+MEDIA+BY+MOTOR+CYCLE+COMMUNITY+AS+MEDIA+FOR+BUYING+AND+SELLING+USED+GOODS%0D%0A(Study+in+Honda+Tiger+Miling+List+Lampung+Motor+Community)%0D%0A&rft.creator=Krisna+Murti%2C+0616031039&rft.subject=+&rft.description=%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AEFFECTIVENESS+OF+THE+USE+OF+ONLINE+MEDIA+BY+MOTOR+CYCLE+COMMUNITY+AS+MEDIA+FOR+BUYING+AND+SELLING+USED+GOODS%0D%0A(Study+in+Honda+Tiger+Miling+List+Lampung+Motor+Community)%0D%0A%0D%0A%0D%0AIn+our+day+to+day+life%2C+many+individuals+and+groups+who+use+online+media+as+a+medium+for+the+delivery+or+exchanging+messages+each+other.+This+was+probably+due+to+the+technological+development+of+the+online+medium+itself+has+been+very+rapid.+In+addition%2C+the+levels+of+use+is+not+too+difficult+even+in+some+parts+of+online+media+tends+to+be+easier+to+use+than+having+to+come+face+to+face+directly.+One+of+the+reasons+why+some+individuals+or+groups+using+online+media+is+that+online+media+knows+no+distance%2C+so+all+activities+conducted+in+online+media+can+be+done+anywhere+wherever+an+internet+connection+is+available.%0D%0A%0D%0AOne+of+the+community+who+is+using+online+media+as+one+of+the+tools+or+media+to+do+the+sale+and+purchase+transaction+is+the+%22Honda+Tiger+Miling+List%22+(HTML)++Lampung+motor+community.+HTML+stands+for+Honda+Tiger+Mailing+List%2C+is+the+community+of+enthusiasts+and+owners+of+Honda+Tiger+motorcycles+in+Indonesia+that+interact+via+the+Internet+using+the+mailing+list.+HTML+mailing+address+at+honda-tiger%40yahoogroups.com+and+was+first+established+on+18+October+2000+at+Yahoogroups+server.+HTML+mailing+list+becomes+a+network+of+communication+and+interaction+among+fellow+Honda+Tiger+users.+Familiarity+and+communality+is+happening+in+the+communication+and+interaction+that+makes+HTML+evolved+into+a+community+%2F+user+community+with+Honda+Tiger+Mailing+List+based+on+the+so-called+then+HTML.%0D%0A%0D%0AThis+motor+cycle+community+using+online+media+beside+to+communicate+each+other+with+all+the+members+who+are+not+domiciled+in+their+area%2C+they+also+use+it+to+process+the+sale+and+purchase+of+goods+among+fellow+members.+When+compared+with+other+existing+motorcycle+community+in+the+area+of+Lampung%2C+HTML+Lampung+is+the+only+community+in+Lampung+that+has+an+official+website+and+use+the+website+for+buying+and+selling+used+goods+in+it.+It+can+be+seen+when+we+access+the+web+page+of+the+HTML+communities+at+www.honda-tiger.or.id+address%2C+on+buying+and+selling+second-hand+thread%2C+we+can+find+members+of+the+HTML+Lampung+motorcycle+community%2C+which+use+this+facility+online+media+as+the+medium+used+for+the+process+of+buying+and+selling+used+goods.+With+the+online+media%2C+allowing+members+of+the+community+of+HTML+Lampung+to+be+able+to+sell+or+buy+used+from+other+members+who+are+outside+the+area.%0D%0A%0D%0AFormulation+of+the+problem+in+this+study+is+whether+the+use+of+online+media+by+the+HTML+Lampung+motor+cycle+community+is+effective+as+media+for+buying+and+selling+used+goods%3F+The+purpose+of+this+study+was+to+determine+the+effectiveness+of+online+media+usage+by+the+HTML+Lampung+motor+cycle+community+as+media+for+buying+and+selling+used+goods+online.+This+type+of+research+used+in+this+study+is+the+type+of+descriptive+research.+Research+informants+are+members+of+the+Honda+Tiger+Miling+List+Lampung+who+serves+as+the+board+by+the+number+of+3+people+and+members+of+the+Honda+Tiger+Miling+List+Lampung+who+have+had+members+of+the+national+registration+number+as+many+as+2+people.+Source+of+research+data+is+based+on+primary+data+source+in+the+form+of+interviews+and+secondary+data+sources+that+are+the+result+of+observation+from+the+writer+on+the+media+and+study+of+relevant+documentation.+Data+collection+techniques+in+this+study+using+in-depth+interviews%2C+observation+and+literature+study.+Techniques+of+data+analysis+in+this+study+using+data+reduction+techniques+and+a+display+or+presentation+of+data+and+verification+data+or+inferences.%0D%0A%0D%0AAfter+a+series+of+stages+in+the+research%2C+it+can+be+concluded+that+the+use+of+online+media+by+motorcycle+community+as+a+media+buying+and+selling+used+goods+is+effective.+Judging+from+the+high+interest+in+using+online+media+as+the+media+buying+and+selling+used+goods+by+members+of+the+motorcycle+community%2C+has+been+able+to+pin+down+messages+delivered+through+the+online+media+among+fellow+members+in+the+process+of+buying+and+selling+used+goods%2C+as+well+as+the+existence+of+a+clear+interaction+between+the+members+in+it.%0D%0A%0D%0A%0D%0A%0D%0AABSTRAK%0D%0A%0D%0A%0D%0AEFEKTIFITAS+PENGGUNAAN+MEDIA+ONLINE+OLEH+KOMUNITAS+MOTOR+SEBAGAI+MEDIA+JUAL+BELI+BARANG+BEKAS%0D%0A(Studi+Pada+Komunitas+Motor+Honda+Tiger+Miling+List+Lampung)%0D%0A%0D%0A%0D%0AOleh%0D%0AKrisna+Murti%0D%0A%0D%0APada+kehidupan+kita+sehari+hari%2C+sudah+banyak+individu+maupun+kelompok+yang+memanfaatkan+media+online+ini+sebagai+sebuah+media+penyampaian+pesan+atau+bertukar+pesan+sesamanya.+Hal+ini+terjadi+mungkin+karena+dengan+berkembangnya+teknologi+dari+media+online+itu+sendiri+sudah+sangat+pesat.+Selain+itu%2C+tingkat+penggunaanya+pun+tidak+terlalu+sulit+bahkan+pada+beberapa+bagian+media+online+cenderung+lebih+mudah+untuk+digunakan+dari+pada+harus+bertatap+muka+secara+langsung.+Salah+satu+alasan+mengapa+beberapa+individu+atau+kelompok+menggunakan+media+online+adalah+karena+media+online+tidak+mengenal+jarak%2C+jadi+segala+kegiatan+yang+dilakukan+dalam+media+online+dapat+dilakuakan+dimanapun+yang+tersedia+koneksi+internet.%0D%0A%0D%0ASalah+satu+komunitas+yang+menggunakan+media+online+sebagai+salah+satu+alat+atau+media+untuk+bertransaksi+melakukan+hal+jual+beli+adalah+komunitas+motor+%E2%80%9CHonda+Tiger+Miling+List%E2%80%9D+(HTML)+Lampung.+HTML+merupakan+singkatan+dari+Honda+Tiger+Mailing+List%2C+yaitu+komunitas+penggemar+dan+pemilik+motor+Honda+Tiger+di+Indonesia+yang+berinteraksi+melalui+internet+menggunakan+mailing+list+(milis).+Milis+HTML+beralamat+di+honda-tiger%40yahoogroups.com+dan+dibentuk+pertama+kali+pada+tanggal+18+Oktober+2000+pada+server+YahooGroups.+Milis+HTML+menjadi+jaringan+komunikasi+dan+interaksi+diantara+sesama+pengguna+Honda+Tiger.+Keakraban+dan+keguyuban+yang+terjadi+didalam+komunikasi+dan+interaksi+tersebut+membuat+HTML+berkembang+menjadi+paguyuban+%2F+komunitas+pengguna+Honda+Tiger+dengan+berbasis+pada+Mailing+List+yang+disebut+kemudian+HTML.%0D%0A%0D%0AKomunitas+motor+ini+menggunakan+media+online+selain+untuk+berhubungan+satu+sama+lainnya+dengan+anggota+yang+tidak+semuanya+berdomisili+di+daerah+mereka%2C+mereka+juga+menggunakannya+untuk+proses+jual+beli+barang+diantara+sesama+anggotanya.+Apabila+dibandingkan+dengan+komunitas+motor+lain+yang+ada+di+wilayah+Lampung%2C+HTML+Lampung+adalah+satu-satunya+komunitas+motor+yang+ada+di+Lampung+yang+memiliki+website+resmi+nasional+dan+menggunakan+website+tersebut+untuk+bertransaki+jual+beli+didalamnya.+Hal+ini+dapat+dilihat+apabila+kita+mengakses+halaman+web+dari+komunitas+motor+HTML+Lampung+di+alamat+www.honda-tiger.or.id%2C+pada+thread+jual+beli+barang+bekas%2C+kita+dapat+menemukan+anggota-anggota+komunitas+motor+HTML+Lampung%2C+yang+menggunakan+fasilitas+media+online+ini+sebagai+media+yang+digunakan+untuk+proses+jual+beli+barang+bekas.+Dengan+adanya+media+online+ini%2C+memungkinkan+anggota+dari+komunitas+motor+HTML+Lampung+untuk+dapat+menjual+atau+pun+membeli+barang+bekas+dari+anggota+lain+yang+berada+di+luar+daerah.%0D%0A%0D%0ARumusan+masalah+dalam+penelitian+ini+adalah+Apakah+penggunaan+media+online+oleh+komunitas+motor+HTML+Lampung+efektif+sebagai+media+jual+beli+barang+bekas%3F+Tujuan+penelitian+ini+adalah+untuk+mengetahui+efektifitas+dari+penggunaan+media+online+oleh+komunitas+motor+HTML+Lampung+sebagai+media+jual+beli+barang+bekas+secara+online.+Tipe+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+tipe+penelitian+deskriptif.+Informan+penelitian+adalah+anggota+komunitas+motor+Honda+Tiger+Miling+List+Lampung+yang+sedang+menjabat+sebagai+pengurus+dengan+jumlah+sebanyak+3+orang+serta+anggota+komunitas+motor+Honda+Tiger+Miling+List+Lampung+yang+telah+memiliki+nomor+registrasi+anggota+nasional+sebanyak+2+orang.+Sumber+data+penelitian+ini+berdasarkan+sumber+data+primer+yang+berupa+hasil+wawancara+dan+sumber+data+sekunder+yang+merupakan+hasil+observasi+penulis+pada+media+dan+studi+dokumentasi+yang+relevan.+Teknik+pengumpulan+data+pada+penelitian+ini+dengan+menggunakan+wawancara+mendalam%2C+observasi+serta+studi+kepustakaan.+Teknik+analisis+data+pada+penelitian+ini+menggunakan+teknik+reduksi+data+dan+display+atau+penyajian+data+dan+verifikasi+data+atau+penarikan+kesimpulan.%0D%0A%0D%0ASetelah+dilakukan+serangkaian+tahap+dalam+penelitian%2C+dapat+disimpulkan+bahwa+penggunaan+media+online+oleh+komunitas+motor+sebagai+media+jual+beli+barang+bekas+adalah+efektif.+Dilihat+dari+tingginya+minat+untuk+menggunakan+media+online+sebagai+media+jual+beli+barang+bekas+oleh+anggota+dari+komunitas+motor+tersebut%2C+sudah+dapat+dimengertinya+pesan+yang+disampaikan+melalui+media+online+tersebut+antar+sesama+anggotanya+dalam+hal+proses+transaksi+jual+beli+barang+bekas%2C+serta+adanya+interaksi+yang+jelas+antar+sesama+anggota+didalamnya.%0D%0A%0D%0A%0D%0A&rft.date=2012-02-09&rft.type=Skripsi&rft.type=PeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12571%2F1%2F1.%2520Cover.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12571%2F2%2F2.%2520Abstract.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12571%2F3%2F3.%2520Abstrak.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12571%2F4%2F4.%2520HALAMAN%2520JUDUL%2520dalem.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12571%2F5%2F5.%2520PERSETUJUAN%2520DAN%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12571%2F6%2F5b.%2520SURAT%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12571%2F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