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primary topic: ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD)

ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD)
type: AcademicArticle
type: Article
abstract: ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) By Tristantia Anugrah Advertising is one of the stages is marketing. Endorser is one of marketing communication strategy to create an effective advertising. The effective of advertisement can influence both consumers buying decision and product sales. This research is designated to compare advertisement effectiveness between Yamaha Jupiter Z television advertising with Komeng to the same advertising with Jorge Lorenzo as the endorser. The method used is EPIC model with University of Lampung students majoring social and politics science that still active until 2009/2010 as the respondent. This research use questionnaire as the main data source which consists of three parts, respondents demographic profile, brand awareness and respondents statements regarding EPIC dimensions comprise of empathy, persuasion, impact and communication. Sample taken with the purposive sampling. Data analysis method used is quantitative analysis, the reliability, validity and hypothesis testing. The research resulted different score between the two advertisement with EPIC model method scored 4,465 for Yamaha Jupiter Z Komeng version, which proved to be more effective compared to the Yamaha Jupiter Z Jorge Lorenzo version with total score of 4,387. Key words : Advertisement Effectiveness, EPIC Model, Endorser ABSTRAK EFEKTIVITAS ENDORSER PADA IKLAN MEDIA TELEVISI (ANALISIS MENGGUNAKAN METODE EPIC MODEL) Oleh Tristantia Anugrah Periklanan merupakan salah satu tahap dalam pemasaran. Penggunaan endorser adalah salah satu bentuk strategi komunikasi pemasaran untuk menciptakan iklan yang efektif. Efektivitas iklan dapat mempengaruhi keputusan pembelian konsumen dan penjualan produk. Penelitian ini bertujuan untuk mengetahui perbandingan tingkat efektivitas sebuah iklan antara iklan televisi Yamaha Jupiter Z versi Komeng dan versi Jorge Lorenzo dengan menggunakan metode EPIC model pada mahasiswa S-1 …
date: 2012-05-22
status: peerReviewed
status: published
author list: authors
type: EPrint
type: ArticleEPrint
is part of: repository
has document: ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (File PDF)
has document: ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)

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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (File PDF)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (File PDF)
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Digital Library
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EFEKTIVITAS ENDORSER PADA IKLAN MEDIA TELEVISI (ANALISIS MENGGUN 0616051053
type: Person
given name: EFEKTIVITAS ENDORSER PADA IKLAN MEDIA TELEVISI (ANALISIS MENGGUN
family name: 0616051053

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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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ABSTRACT ENDORSER EFFECTIVENESS OF TELEVISION ADVERTISEMENT (ANALYSIS BY USING EPIC MODEL METHOD) (Other)
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