creators_name: 0716051052, WINA SEPLIANA
type: other
datestamp: 2015-09-07 04:14:04
lastmod: 2015-10-20 08:42:34
metadata_visibility: show
title: PENGARUH KELAS SOSIAL DAN GAYA HIDUP TERHADAP
KEPUTUSAN PEMBELIAN PRODUK HANDPHONE BLACKBERRY 
ispublished: pub
subjects: General
full_text_status: restricted
abstract: 




 
ABSTRAK
 
PENGARUH KELAS SOSIAL DAN GAYA HIDUP TERHADAP
KEPUTUSAN PEMBELIAN PRODUK HANDPHONE BLACKBERRY 
 
Oleh
 
WINA SEPLIANA



 
Tujuan dari penelitian ini adalah mengetahui besarnya pengaruh kelas sosial dan
gaya hidup baik secara parsial maupun simultan terhadap keputusan pembelian
produk handphone Blackberry di Bandar Lampung.

Tipe penelitian yang digunakan adalah explanatory dengan pendekatan kuantitatif.
Populasi dari penelitian ini adalah pengguna handphone Blackberry di Bandar
Lampung. Sampel diambil menggunakan purposive sampling. Jumlah sampel
sebanyak 75 responden. Alat analisis yang digunakan adalah analisis regresi linier
berganda, kemudian diuji asumsi dan signifikansinya.

Hasil pengujian menunjukkan bahwa faktor kelas sosial dan gaya hidup baik secara
parsial maupun simultan berpengaruh terhadap keputusan pembelian handphone
Blackberry di Bandar Lampung. 

Kata kunci : handphone, perilaku konsumen, keputusan pembelian









 
 




 
ABSTRACT
 
INFLUENCE OF SOCIAL CLASS AND LIFESTYLE TOWARDS
PURCHASE DECISION BLACKBERRY HANDPHONE PRODUCT 
 
By
 
WINA SEPLIANA


 
 
The purpose of this study is to know the degree of influence of social class and
lifestyle either partially or simultaneously towards purchasing decisions Blackberry
handphones product in Bandar Lampung.

The research use explanatory design with quantitative approach. The population of
this research is the Blackberry handphones user in Bandar Lampung. Samples were
taken using a purposive sampling. The number of samples is 75 respondents.
Analysis tool used is multiple linear regression analysis, then tested the
assumptions and significance.

Test results showed that social class factors and lifestyle either partially or
simultaneously influence purchasing decisions of Blackberry handphones in Bandar
Lampung. 

 
Key word : handphone, consumer behaviour, purchase decision
 
date: 2012-06-09
date_type: published
publication: Digital Library
refereed: TRUE
citation:   0716051052, WINA SEPLIANA  (2012) PENGARUH KELAS SOSIAL DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE BLACKBERRY.  UNSPECIFIED.     
document_url: http://digilib.unila.ac.id/12649/1/ABSTRAK%20a.n%20wina%20sepliana.pdf
document_url: http://digilib.unila.ac.id/12649/2/BAB%20I.pdf
document_url: http://digilib.unila.ac.id/12649/3/BAB%20II.pdf
document_url: http://digilib.unila.ac.id/12649/4/BAB%20III.pdf
document_url: http://digilib.unila.ac.id/12649/5/DAFTAR%20ISI%20a.n%20wina%20sepliana.pdf
document_url: http://digilib.unila.ac.id/12649/6/BAB%20IV.pdf
document_url: http://digilib.unila.ac.id/12649/7/DAFTAR%20PUSTAKA%20a.n%20wina%20sepliana.pdf
document_url: http://digilib.unila.ac.id/12649/8/kesimpulan.pdf
document_url: http://digilib.unila.ac.id/12649/9/Skripsi%20a.n%20wina%20sepliana.pdf