?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=+%0D%0AIDENTIFIKASI+PERAN+ANGGOTA+KELUARGA+DALAM+KEPUTUSAN%0D%0APEMBELIAN+MOBIL+DAIHATSU+XENIA+DI+BANDAR+LAMPUNG+%0D%0A&rft.creator=0716051060%2C+SUSIANA&rft.subject=+&rft.description=%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A+%0D%0AABSTRAK%0D%0A+%0D%0AIDENTIFIKASI+PERAN+ANGGOTA+KELUARGA+DALAM+KEPUTUSAN%0D%0APEMBELIAN+MOBIL+DAIHATSU+XENIA+DI+BANDAR+LAMPUNG+%0D%0A%0D%0A+%0D%0AOleh%0D%0A+%0D%0ASUSIANA%0D%0A%0D%0A+%0D%0A+%0D%0ATujuan+penelitian+ini+adalah+untuk+mengetahui+dan+mengidentifikasi+peran%0D%0Aanggota+keluarga+dalam+keputusan+pembelian+mobil+Daihatsu+Xenia+di+Bandar%0D%0ALampung.+Tipe+penelitian+yang+digunakan+adalah+deskriptif+dengan+pendekatan%0D%0Akualitatif.+Informan+dalam+penelitian+ini+adalah+keluarga+yang+telah+melakukan%0D%0Apembelian+mobil+Daihatsu+Xenia.+Adapun+jumlah+informan+adalah+sebanyak+9%0D%0Akeluarga+dengan+menggunakan+Snowball+Sampling.+Teknik+pengumpulan+data%0D%0Adilakukan+dengan+cara+wawancara+mendalam+(in-depth+interview).%0D%0A%0D%0AHasil+penelitian+menunjukkan+bahwa+dalam+keputusan+pembelian+mobil+Daihatsu%0D%0AXenia+di+Bandar+Lampung%2C+ayah+merupakan+anggota+keluarga+yang+paling%0D%0Amendominasi+dan+muncul+diseluruh+peran+yang+ada%2C+baik+itu+sebagai+initiator%2C%0D%0Ainfluencer%2C+gatekeeper%2C+decider%2C+buyer+dan+user.+Sedangkan+posisi+kedua%0D%0Adidominasi+oleh+anak+dan+ibu+berada+pada+posisi+ketiga+atau+sebagai+anggota%0D%0Akeluarga+yang+paling+sedikit+dominasinya.%0D%0A+%0D%0AKata+Kunci%3A+Peran+Anggota+Keluarga%2C+Keputusan+Pembelian.%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A+%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A+%0D%0AABSTRACT%0D%0A+%0D%0ATHE+INDENTIFICATION+OF+FAMILY+MEMBER+ROLES+IN%0D%0APURCHASING+DECISION+OF+DAIHATSU+XENIA+AUTOMOBILE+%0D%0AIN+BANDAR+LAMPUNG%0D%0A%0D%0A+%0D%0ABy%0D%0A+%0D%0ASUSIANA%0D%0A+%0D%0A+%0D%0A%0D%0AThe+purpose+of+this+research+is+to+investigate+and+identify+family+member+roles+in+%0D%0Apurchasing+decisions+of+Daihatsu+Xenia+automobile+in+Bandar+Lampung.+The+type%0D%0Aof+this+research+is+a+qualitative+methode+with+descriptive+approach.+Informants+in%0D%0Athis+research+were+from+families+that+have+made+the+purchase+of+Daihatsu+Xenia%0D%0Aautomobile.+The+number+of+informants+are+nine+families+using+the+Snowball%0D%0ASampling+and+techniques+of+data+collection+is+done+by+in-depth+interviews.%0D%0A%0D%0AThe+results+showed+that+the+Daihatsu+Xenia+automobile+purchasing+decisions+in%0D%0ABandar+Lampung%2C+father+is+a+member+of+the+family+that+become+the+most%0D%0Adominate+and+appear+throughout+the+roles%2C+such+as+initiator%2C+influencer%2C%0D%0Agatekeeper%2C+decider%2C+buyer+and+user.+The+second+position+is+dominated+by+children%0D%0Aand+mothers+at+the+third+position+or+become+family+member+who+have+least%0D%0Adominance.+%0D%0A%0D%0A%0D%0AKeywords%3A+Family+Member+Roles%2C+Purchase+Decision.+%0D%0A++&rft.date=2012-03-06&rft.type=Skripsi&rft.type=PeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12650%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12650%2F2%2FBAB%2520III%2520SUSIANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12650%2F3%2FBAB%2520V%2520SUSIANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12650%2F3%2FBAB%2520IV%2520SUSIANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12650%2F4%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12650%2F5%2Fdaftar%2520isi%25202.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12650%2F6%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12650%2F7%2FDAFTAR%2520TABEL.pdf&rft.identifier=++0716051060%2C+SUSIANA++(2012)++IDENTIFIKASI+PERAN+ANGGOTA+KELUARGA+DALAM+KEPUTUSAN+PEMBELIAN+MOBIL+DAIHATSU+XENIA+DI+BANDAR+LAMPUNG.++UNSPECIFIED.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F12650%2F