?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Implikasi++Atribut+Produk%2C+Reference+Group%2C+Lifestyle+dan+Word+of+Mouth+Terhadap+Keputusan+Pembelian+Batu+Cincin+(Studi+PAda+Pembeli+BAtu+Cincin+di+Pusat+Penjualan+BAtu+Cincin+Pasar+Tengah+Kota+Bandar+Lampung)&rft.creator=Williyanda+Rio+Frastowo%2C+1116051086&rft.subject=HF+Commerce&rft.subject=HT+Communities.+Classes.+Races&rft.description=ABSTRACT%0D%0A%0D%0AThe+purpose+of+this+research+is+to+know+the+implications+of+product+attributes%2C+reference+group%2C+lifestyle+and+word+of+mouth+against+purchasing+decision+gemstone.+The+respondents+in+this+study+was+the+buyer+of+the+gemstone+in+sales+center+gemstone+middle+market+city+of+Bandar+Lampung.+The+benefits+of+this+research+are+expected+to+provide+input+on+the+employers+as+well+as+consumers+of+stone+rings+in+managing+the+business+potential+of+the+stone+ring+that+became+a+phenomenon+of+the+moment.+This+research+data+analysis+using+multiple+regression+with+SPSS+16+test+tool.%0D%0AThe+result+of+this+research+shows+that+attributes+the+product+(+X1+)+%2C+reference+group+(+X2+)+%2C+lifestyle+(+X3+)+%2C+and+word+of+mouth+(X4+)+influential+positive+in+the+decision+of+the+purchase+of+stone+ring+(+Y+)+.The+results+of+the+f+said+that+the+variable+X1+%2C+X2+%2C+X3+%2C+and+jointly+X4+influence+significantly+on+variables+Y+.%0D%0AKeyword%3A+product+attributes+%2C+reference+group+%2C+lifestyle+%2C+word+of+mouth+and+the%0D%0Apurchase+decision%0D%0A%0D%0A%0D%0AABSTRAK%0D%0A%0D%0ATujuan+penelitian+ini+adalah+untuk+mengetahui+implikasi+atribut+produk%2C+reference+group%2C+lifestyle+dan+word+of+mouth+terhadap+keputusan+pembelian+batu+cincin.+Responden+dalam+penelitian+ini+adalah+pembeli+batu+cincin+di+pusat+penjualan+batu+cincin+pasar+tengah+kota+Bandar+Lampung.+Manfaat+penelitian+ini+diharapkan+mampu+memberikan+masukan+pada+para+pengusaha+maupun+konsumen+batu+cincin+dalam+mengelola+potensi+bisnis+batu+cincin+yang+menjadi+fenomena+saat+ini.+Analisis+data+penelitian+ini+menggunakan+teknik+regresi+berganda+dengan+alat+uji+SPSS+16.%0D%0AHasil+dari+penelitian+ini+menunjukkan+bahwa+atribut+produk+(X1)%2C+reference+group+(X2)%2C+lifestyle+(X3)%2C+dan+word+of+mouth+(X4)+berpengaruh+positif+dalam+keputusan+pembelian+batu+cincin+(Y).+Hasil+Uji+F+dikatakan+bahwa+variabel+X1%2C+X2%2C+X3%2C+dan+X4+secara+bersama-sama+berpengaruh+secara+nyata+terhadap+variabel+Y.%0D%0AKata+Kunci%3A+atribut+produk%2C+reference+group%2C+lifestyle%2C+word+of+mouth+dan%0D%0Akeputusan+pembelian.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2015-08-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F3%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F4%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F5%2FPERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F6%2FPENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F7%2FPERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F8%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F9%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F10%2FMOTTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F11%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F12%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F13%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F14%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F15%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F16%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F17%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F18%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F19%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F20%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++Williyanda+Rio+Frastowo%2C+1116051086++(2015)+Implikasi+Atribut+Produk%2C+Reference+Group%2C+Lifestyle+dan+Word+of+Mouth+Terhadap+Keputusan+Pembelian+Batu+Cincin+(Studi+PAda+Pembeli+BAtu+Cincin+di+Pusat+Penjualan+BAtu+Cincin+Pasar+Tengah+Kota+Bandar+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F12783%2F