?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ABSTRAK%0D%0A+%0D%0APENGARUH+KELAS+SOSIAL+DAN+GAYA+HIDUP+TERHADAP%0D%0AKEPUTUSAN+PEMBELIAN+PRODUK+HANDPHONE+BLACKBERRY+%0D%0A+&rft.creator=0716051062%2C+WINA+SEPLIANA&rft.subject=+&rft.description=%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A+%0D%0AABSTRAK%0D%0A+%0D%0APENGARUH+KELAS+SOSIAL+DAN+GAYA+HIDUP+TERHADAP%0D%0AKEPUTUSAN+PEMBELIAN+PRODUK+HANDPHONE+BLACKBERRY+%0D%0A+%0D%0AOleh%0D%0A+%0D%0AWINA+SEPLIANA%0D%0A%0D%0A%0D%0A%0D%0A+%0D%0ATujuan+dari+penelitian+ini+adalah+mengetahui+besarnya+pengaruh+kelas+sosial+dan%0D%0Agaya+hidup+baik+secara+parsial+maupun+simultan+terhadap+keputusan+pembelian%0D%0Aproduk+handphone+Blackberry+di+Bandar+Lampung.%0D%0A%0D%0ATipe+penelitian+yang+digunakan+adalah+explanatory+dengan+pendekatan+kuantitatif.%0D%0APopulasi+dari+penelitian+ini+adalah+pengguna+handphone+Blackberry+di+Bandar%0D%0ALampung.+Sampel+diambil+menggunakan+purposive+sampling.+Jumlah+sampel%0D%0Asebanyak+75+responden.+Alat+analisis+yang+digunakan+adalah+analisis+regresi+linier%0D%0Aberganda%2C+kemudian+diuji+asumsi+dan+signifikansinya.%0D%0A%0D%0AHasil+pengujian+menunjukkan+bahwa+faktor+kelas+sosial+dan+gaya+hidup+baik+secara%0D%0Aparsial+maupun+simultan+berpengaruh+terhadap+keputusan+pembelian+handphone%0D%0ABlackberry+di+Bandar+Lampung.+%0D%0A%0D%0AKata+kunci+%3A+handphone%2C+perilaku+konsumen%2C+keputusan+pembelian%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A+%0D%0A+%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A+%0D%0AABSTRACT%0D%0A+%0D%0AINFLUENCE+OF+SOCIAL+CLASS+AND+LIFESTYLE+TOWARDS%0D%0APURCHASE+DECISION+BLACKBERRY+HANDPHONE+PRODUCT+%0D%0A+%0D%0ABy%0D%0A+%0D%0AWINA+SEPLIANA%0D%0A%0D%0A%0D%0A+%0D%0A+%0D%0AThe+purpose+of+this+study+is+to+know+the+degree+of+influence+of+social+class+and%0D%0Alifestyle+either+partially+or+simultaneously+towards+purchasing+decisions+Blackberry%0D%0Ahandphones+product+in+Bandar+Lampung.%0D%0A%0D%0AThe+research+use+explanatory+design+with+quantitative+approach.+The+population+of%0D%0Athis+research+is+the+Blackberry+handphones+user+in+Bandar+Lampung.+Samples+were%0D%0Ataken+using+a+purposive+sampling.+The+number+of+samples+is+75+respondents.%0D%0AAnalysis+tool+used+is+multiple+linear+regression+analysis%2C+then+tested+the%0D%0Aassumptions+and+significance.%0D%0A%0D%0ATest+results+showed+that+social+class+factors+and+lifestyle+either+partially+or%0D%0Asimultaneously+influence+purchasing+decisions+of+Blackberry+handphones+in+Bandar%0D%0ALampung.+%0D%0A%0D%0A+%0D%0AKey+word+%3A+handphone%2C+consumer+behaviour%2C+purchase+decision%0D%0A+&rft.date=2012-01-10&rft.type=Skripsi&rft.type=PeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12805%2F1%2FABSTRAK%2520a.n%2520wina%2520sepliana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12805%2F2%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12805%2F3%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12805%2F4%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12805%2F5%2FDAFTAR%2520ISI%2520a.n%2520wina%2520sepliana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12805%2F6%2FDAFTAR%2520PUSTAKA%2520a.n%2520wina%2520sepliana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12805%2F7%2Fkesimpulan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F12805%2F8%2FSkripsi%2520a.n%2520wina%2520sepliana.pdf&rft.identifier=++0716051062%2C+WINA+SEPLIANA++(2012)+ABSTRAK+PENGARUH+KELAS+SOSIAL+DAN+GAYA+HIDUP+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+HANDPHONE+BLACKBERRY.++UNSPECIFIED.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F12805%2F