?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=INFLUENCE+OF+DISPLAY+COMMEMORATION+OF+USAGE+INSTRUCTION+AT+NONPRESCRIPTION+DRUG+ADVERTISEMENTS+ON+TELEVISION+TO+VIEWERS+ATTITUDE++IN+CONSUMING+NONPRESCRIPTION+DRUGS%0D%0A%0D%0A&rft.creator=0316031051%2C+YULI+YABESY+N&rft.subject=300+Ilmu+sosial&rft.subject=302+Interaksi+sosial&rft.description=Drugs+have+special+position+in+public+because+it%E2%80%99s+needed+to+heal+and+increases+public+health.+However%2C+wrong+usage%2C+irrational+and+imprecise+can+be+endanger+public.+%0D%0ATo+protect+public+from+possibility+the+wrong+usage+drugs%2C+irrational+and+imprecise+of+promotion+influence+effect+through+advertisements%2C+the+government+executes+control+and+observation+to+distribution+of+drugs+information%2C+including+drugs+advertisements.+%0D%0AIn+drug+advertisements%2C+problem+faced+is+relative+complex+because+aspect+considered+not+only+concerning+ethical+criteria+of+advertising%2C+but+also+concerning+its+risk-benefit+to+health+and+safety+of+wide+public.%0D%0ATherefore%2C+content%2C+structure+and+also+advertising+message+format+of+drugs+need+to+be+designed+correctly+agate+doesn't+generate+perception+and+interpretation+which+is+wrong+by+public.+Advertisement++of+nonprescription+drugs+on+television+must+mention+commemoration+the+order+usage+found+on+advertisement+end+of+nonprescription+drug+with+visualization+of+article+%E2%80%9C+BACA+ATURAN+PAKAI+%2C+JIKA+SAKIT+BERLANJUT+HUBUNGI+DOKTER%E2%80%9D+with+brief+duration.+Purpose+of+commemoration+displaying+of+order+usage+at+advertisement+of+nonprescription+drugs+on+television+is+that+viewers+obey+order+to+use+as+described+at+packaging+of+the+drugs%2C+and+contact+doctors+if+pain+suffered+after+consuming+the+drug+continues.%0D%0A%0D%0ARespondents++in+this+research++are+residents+of+Perumnas+Way+Halim.+Purpose+of+this+research+is+know+whether+there+is+or+not+influence+from+displaying+commemoration+of+order+usage+nonprescription+drugs+at+advertisement+of+nonprescription+drugs+on+television+to+viewers+attitude+in+Kelurahan+Perumnas+Way+Halim+in+consuming+nonprescription+drugs+after+seeing+displays+commemoration+of+order+usage+nonprescription+drug+in+advertisements+of+nonprescription+drug+in+television.%0D%0AThis+research+applies+quantitative+approach+to+96++respondents+using+simple+random+sampling+method.+Research++instrument++applied+is+questionnaires%2C+with+data+analysis+technique+applies+simple+linear+regression+with+help+of+SPSS+13.0+program.%0D%0A%0D%0ABased+on+result+seems+that%3A+(+1)+Member+Of++Perumnas+Way+Halim+has+separate+position+in+consuming+nonprescription+drug.+This++is+visible+from+value+intercept+constantan++27%2C566.+Mean+otherwise+there+are+displays+commemoration+of+order+usage+drug+at+advertisement+of+nonprescription+drugs+in+television+hence+viewers+attitude+consisted+of+by+cognate+aspect%2C+affective+and+conative+in+consuming+nonprescription+drugs+is+27%2C566.%0D%0A+(2).+There+is+weak+influence+of++displaying+commemoration+of+order+usage+at+advertisement+of+nonprescription+drugs+on+television+to+the+viewers+attitude+in+consuming+nonprescription+drug+5%2C3+%25.+Visible+from+number+R+square+obtained+that+is+0%2C053.+While+94%2C7%25+must+be+explained+by+other+factors+of+which+are+not+examined+in+this+research.%0D%0A%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2010&rft.type=Skripsi&rft.type=PeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13035%2F1%2FCOVER%2520YULI%2520.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13035%2F2%2FABSTRACT%2520YULI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13035%2F3%2FABSTRAK%2520yuli.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13035%2F4%2Fbab%25201.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13035%2F5%2Fbab%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13035%2F6%2Fbab%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13035%2F7%2FbabV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13035%2F8%2FbabVI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13035%2F9%2FIV.pdf&rft.identifier=++0316031051%2C+YULI+YABESY+N++(2010)+INFLUENCE+OF+DISPLAY+COMMEMORATION+OF+USAGE+INSTRUCTION+AT+NONPRESCRIPTION+DRUG+ADVERTISEMENTS+ON+TELEVISION+TO+VIEWERS+ATTITUDE+IN+CONSUMING+NONPRESCRIPTION+DRUGS.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F13035%2F