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primary topic: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA

TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA
type: AcademicArticle
type: Article
abstract: ABSTRACT TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA By LUCKY TRISSANTAMA One of marketing strategy that is being developed at this time is through the Internet as a media, particularly social networking Facebook which is currently being developed so fast, marketing using social networking media has become a fast information distribution, extensive, and accessible with a relatively affordable cost. Researchers interested in researching whether the benefits and ease use of the social networking sites Facebook can provide significant leverage to the marketers in marketing their products. This study adopted from research conducted by Agus & Sensuse (2005). The data processed by using Path Analysis Trimming Model which is a development of multi-regression analysis in order to determine the direct and indirect effects of the independent variable to dependent variable. The results of this study through changes of technology acceptance model in which having a significant influence on variable of benefit toward attitude for Facebook using, ease of the use of Facebook behavior, the benefits toward Facebook using as a promotional media, and also the behaviour of using toward Facebook using as a promotional media. These caused by the difference on sample taken from previous research as it samples are respondents whom not yet using technology, meanwhile this study has taken samples of respondents whom had using technologies. Key Words: Technology Acceptance Model, Facebook, promotional media, path analysis trimming model ABSTRAK MODEL PENERIMAN TEKNOLOGI DALAM PENGGUNAAN FACEBOOK SEBAGAI MEDIA PROMOSI Oleh LUCKY TRISSANTAMA Salah satu strategi pemasaran yang sedang berkembang saat ini adalah melalui media internet, khususnya jejaring sosial Facebook dimana saat ini sedang berkembang sedemikian pesatnya, pemasaran dengan menggunakan jejaring sosial telah menjadi media penyebar informasi yang cepat, luas, dan mudah diakses dengan biaya yang cukup ter…
status: peerReviewed
status: published
author list: authors
type: EPrint
type: ArticleEPrint
is part of: repository
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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Digital Library
type: Collection

LUCKY TRISSANTAMA 0516051039
type: Person
given name: LUCKY TRISSANTAMA
family name: 0516051039

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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
is volatile version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
is volatile version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
is volatile version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
is volatile version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
is volatile version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
is volatile version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
is volatile version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
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is volatile version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
is volatile version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
is volatile version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (Other)
type: Document
is version of: TECHNOLOGY ACCEPTANCE MODEL IN THE USE OF FACEBOOK AS A PROMOTIONAL MEDIA (File PDF)
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