?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Faktor-Faktor+Penyebab+Perpindahan+Pengguna+Facebook+Ke+Path%0D%0A(Studi+Kasus+Pada+Himpunan+Mahasiswa+Ilmu+Komunikasi+Universitas+Bandar+Lampung)&rft.creator=Hamdana+Fitri%2C+1116031046&rft.subject=HE+Transportation+and+Communications&rft.description=Latar+belakang+penelitian+ini+adalah+mengenai+perkembangan+media+sosial+yang+terjadi+sekarang+ini%2C+yang+menyebabkan+banyaknya+remaja+yang+beralih+dari+media+sosial+yang+lama+ke+media+sosial+yang+baru.+Media+sosial+merupakan+media+yang+dapat+digunakan+untuk+saling+berinteraksi+tanpa+menghabiskan+banyak+waktu+dan+uang.+Facebook+merupakan+salah+satu+media+sosial+yang+populer+dikalangan+mahasiswa.+Namun+seiring+perkembangan+zaman%2C+muncul+media+sosial+yang+baru+dan+mengalihkan+perhatian+mahasiswa+yaitu+Path.+Tujuan+penelitian+ini+adalah+%3A+untuk+mengetahui+faktor-faktor+yang+mempengaruhi+mahasiswa+pengguna+Facebook+beralih+menggunakan+Path+serta+menganalisis+dampak+yang+ditimbulkan+dari+perpindahan+tersebut+terhadap+cara+berkomunikasi+mahasiswa.%0D%0AMetode+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+metode+kualitatif+deskriptif.+Informan+yang+terpilih+pada+penelitian+ini+merupakan+informan+yang+memenuhi+kriteria+yang+telah+ditentukan+oleh+peneliti.+Dengan+menggunakan+Teori+Existence%2C+Relatedness%2C+Growth%2Chasil+penelitian+ini+menunjukkan+bahwa+terdapat+dua+faktor+yang+mempengaruhi+perpindahan%2C+yaitu+faktor+internal+dan+juga+faktor+eksternal.+Faktor+internal+yakni+adanya+persepsi+dari+dalam+diri+sendiri+untuk+menggunakan+Path%2C+kemudian+adanya+rasa+malu+dengan+teman-teman+sekitar+jika+tidak+menggunakan+Path%2C+faktor+internal+selanjutnya+yakni+adanya+hubungan+dengan+harga+diri+jika+tidak+menggunakan+Path%2C+karena+dinilai+dengan+lingkungan+tidak+gaul.+Sedangkan+faktor+eksternal+adalah+adanya+keinginan+untuk+mendapatkan+imbalan+dari+teman-teman+perkumpulannya%2C+kemudian+semakin+pesatnya+perkembangan+teknologi+seperti+gadget%0D%0Ayang+digunakan%2C+faktor+lainnya+yaitu+adanya+harapan+yang+diinginkan+oleh+individu+agar+bisa+diakui+keberadaanya%2C+serta+mengikuti+perkembangan+media+sosial+yang+semakin+marak+sekarang+ini.+Sementara+itu%2C+faktor+yang+paling+dominan+adalah+faktor+eksternal.+Hal+ini+disebabkan+kebanyakan+dari+informan+menggunakan+Path+karena+dorongan+dari+luar.+Perpindahan+tersebut+memiliki+dampak+terhadap+aktivitas+komunikasi+informan+yang+lebih+cenderung+pada+komunikasi+tidak+langsung.+Karena+informan+lebih+sering+menggunakan+gadgetnya+daripada+berbicara+satu+sama+lainnya.%0D%0A%0D%0A%0D%0A%0D%0AAbstract+Bahasa+Inggris%0D%0A%0D%0AThe+background+of+this+research+is+on+the+development+of+social+media+is+happening+now%2C+which+causes+the+number+of+teenagers+who+switched+from+the+old+social+media+to+the+new+social+media.+Social+media+is+a+medium+that+can+be+used+to+interact+with+each+other+without+spending+a+lot+of+time+and+money.+Facebook+is+one+of+the+popular+social+media+among+students.+But+along+with+the+times%2C+the+new+emerging+social+media+and+distract+the+students+that+Path.+The+purpose+of+this+research+is+to+determine+the+factors+that+influence+student+Facebook+users+switch+to+using+Path+and+analyze+the+impact+of+the+shift+in+the+way+students+communicate.%0D%0AThe+method+used+in+this+research+is+descriptive+qualitative+method.+Informants+were+chosen+in+this+study+is+an+informant+who+meet+the+criteria+set+by+the+researchers.+Using+the+Theory+of+Existence%2C+Relatedness%2C+Growth%2C+results+of+this+study+indicate+that+there+are+two+factors+that+influence+the+transfer%2C+the+internal+factors+and+external+factors.+Internal+factors%2C+namely+the+perception+of+the+self+to+use+the+Path%2C+then+the+shame+with+friends+around+when+not+using+the+Path%2C+further+internal+factors+namely+the+relationship+with+self-esteem+if+you+do+not+use+the+Path%2C+as+judged+by+the+environment+is+not+slang.+While+external+factors+are+the+desire+to+get+reward+from+friends+march%2C+then+the+rapid+development+of+technology+such+as+gadgets+are+used%2C+other+factors+namely+the+expectation+desired+by+the+individual+to+be+recognized+existence%2C+as+well+as+follow+the+development+of+social+media+are+increasingly+widespread+today.+Meanwhile%2C+the+most+dominant+factor+is%0D%0Aexternal+factors.+This+is+due+mostly+from+informants+using+the+Path+because+of+the+encouragement+from+the+outside.+The+movement+is+having+an+impact+on+communications+activities+informants+are+more+likely+to+indirect+communication.+Because+the+informant+is+more+frequently+used+gadgets+instead+of+talking+to+each+other.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2015-08-24&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13223%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13223%2F2%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13223%2F3%2FCOVER%2520DALAM.pdf&rft.format=tex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