<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG"^^ . "ABSTRACT\r\n\r\nIMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA RAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT EFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN BANDAR LAMPUNG\r\n\r\nBy\r\n\r\nChristina Olivia Naomi Uli\r\n\r\nThe Bank will develop the types of products in a variety of banking services. These products are developed according to the progress and development of information technology but diversity will be limited by the type of the bank itself, because each bank has its own characteristics, flexibility, and certain limitations. \r\nProblems that can be defined is whether the company's image, user image, and the image of the product influence decisions of retail uses small loans to PT Bank Rakyat Indonesia (Persero), Bandar Lampung Tbk. The purpose of this study was to determine the effect of corporate image, user image, and the image of the product to the decisions of retail uses small loans to PT Bank Rakyat Indonesia (Persero), Bandar Lampung Tbk. \r\n\r\nThe formulation of the hypothesis in this study is the company's image, user image, and the image of the product positive effect on people's decision to use business credit retail in PT Bank Rakyat Indonesia (Persero), Tbk Bandar Lampung. The sampling technique used the Accidental Sampling, the sampling process by chance. As for the data analysis technique used is the qualitative and quantitative analysis, using multiple linear regression.\r\n\r\nBased on the results of the test calculations simultaneously (test F) indicates that the variable corporate image, user image, and the image of the product together have a significant and positive effect on people's decision to use business credit retail in PT Bank Rakyat Indonesia (Persero), Tbk Bandar Lampung Fvalue (25.165)> Ftable (3.07). \r\n\r\nThe advice given to the company as the holder of the company's other brands are expected to maintain good relations with customers. In addition, companies can improve the image of its products by creating variations product that has a unique concept. Furthermore, the company should be more active in introducing corporate identity through advertising and promotion \r\n\r\n\r\nKeywords: small loans BRI, brand, corporate image,\r\n user image, product image, the decision to use credit\r\n\t\r\n\r\nABSTRACT\r\nIMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG\r\nBy\r\nChristina Olivia Naomi Uli\r\nThe Bank will develop the types of products in a variety of banking services.\r\nThese products are developed according to the progress and development of\r\ninformation technology but diversity will be limited by the type of the bank itself,\r\nbecause each bank has its own characteristics, flexibility, and certain limitations.\r\nProblems that can be defined is whether the company's image, user image, and the\r\nimage of the product influence decisions of retail uses small loans to PT Bank\r\nRakyat Indonesia (Persero), Bandar Lampung Tbk. The purpose of this study was\r\nto determine the effect of corporate image, user image, and the image of the\r\nproduct to the decisions of retail uses small loans to PT Bank Rakyat Indonesia\r\n(Persero), Bandar Lampung Tbk.\r\nThe formulation of the hypothesis in this study is the company's image, user\r\nimage, and the image of the product positive effect on people's decision to use\r\nbusiness credit retail in PT Bank Rakyat Indonesia (Persero), Tbk Bandar\r\nLampung. The sampling technique used the Accidental Sampling, the sampling\r\nprocess by chance. As for the data analysis technique used is the qualitative and\r\nquantitative analysis, using multiple linear regression.\r\nBased on the results of the test calculations simultaneously (test F) indicates that\r\nthe variable corporate image, user image, and the image of the product together\r\nhave a significant and positive effect on people's decision to use business credit\r\nretail in PT Bank Rakyat Indonesia (Persero), Tbk Bandar Lampung Fvalue\r\n(25.165)> Ftable (3.07).\r\nThe advice given to the company as the holder of the company's other brands are\r\nexpected to maintain good relations with customers. In addition, companies can\r\nimprove the image of its products by creating variations product that has a unique\r\nconcept. Furthermore, the company should be more active in introducing\r\ncorporate identity through advertising and promotion\r\nKeywords: small loans BRI, brand, corporate image,\r\nuser image, product image, the decision to use credit"^^ . "2012-02-05" . . . . . . . . "Digital Library"^^ . . . . . . . . "Christina Olivia Naomi Uli"^^ . "1021011010"^^ . "Christina Olivia Naomi Uli 1021011010"^^ . . . . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (File PDF)"^^ . . . "Abstrak Indo_2.pdf"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (File PDF)"^^ . . . "Abstrak Inggris_2.pdf"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (File PDF)"^^ . . . "BAB 1_2.pdf"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (File PDF)"^^ . . . "Bab 2_2.pdf"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (File PDF)"^^ . . . "Bab 3_2.pdf"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (File PDF)"^^ . . . "Cover.pdf"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "medium.jpg"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. 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THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "small.jpg"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. THAT\r\nEFFECT ON DECISION AND USE CREDIT RETAIL CUSTOMERS IN\r\nBANDAR LAMPUNG (Other)"^^ . . . . . . "medium.jpg"^^ . . . "IMAGE CREDIT CUSTOMERS PERCEPTION OF KREDIT USAHA\r\nRAKYAT AT PT BANK RAKYAT INDONESIA (Persero), Tbk. 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